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MyBuys Announces Partnership With Kalio

(January 23, 2012)

SAN MATEO, CA -- (Marketwire) -- 01/23/12 -- MyBuys, the leader in cross-channel personalization for retailers, today announced it has entered into a marketing and technology partnership with Kalio, Inc., one of the leading Software as a Service e-commerce platform providers. In seeking to extend its existing personalization capabilities, Kalio determined that MyBuys services could drive personalization across multiple channels of email, web and display ads with one simple integrated implementation. This new partnership provides Kalio clients highly personalized recommendation services to help drive consumer engagement and increase sales.

"We are pleased to be able to offer MyBuys personalization services to our clients using our productized integration connectors," said Emmanuel de Boucaud, EVP of Sales & Marketing for Kalio, Inc. "The combined solution is extremely simple to implement. Leveraging MyBuys' in depth consumer profiles provides very precise personalized recommendations, which enhances the overall consumer experience and drives more conversions."

The partnership makes it easier for retailers to enhance their sites using the power of MyBuys' deep consumer profiles which help boost sales from website visitors. These profiles can be leveraged not only on the website, but also for retargeting consumers using both personalized display ads and personalized emails.

"We are excited about this new partnership. Kalio is an innovator in delivering enterprise eCommerce capabilities to the midmarket through a true SaaS delivery model," MyBuys CEO Robert Cell said. "The intelligence of our personalization was very easy to add to their platform because of their open architecture and impressive integration model."

As part of the partnership, MyBuys and Kalio will collaborate to provide a seamless experience for joint clients with the benefit of both solutions to help increase conversions and revenues.

About Kalio, Inc.

Kalio is your partner in profitable online selling. With our many years of industry experience, Kalio is firmly establishing itself as a leader of full service SaaS e-commerce to mid-market online merchants and multichannel retailers. At the very core of what we do -- and do very well -- are two things. First, our ability to bring firsthand direct marketing, retail, and mail order catalog experience to our clients. Second, our expertise in managing cloud based infrastructures to remove from you the burden and hassle of IT associated to running an online store at peak performance.

Our enterprise class KalioCommerce™ platform offering shatters the myth that e-commerce vendors have to choose between being boxed in to a template product or make deep investments into in-house developments to achieve the performance and brand personalization they expect.

Kalio clients commonly experience a dramatic increase of 50 to 100 percent in their web sales during the first year of working with us. We partner with our clients to ensure you achieve this level of results. Visit us at: or call 408.550.8040.

About MyBuys

MyBuys is the leader in cross-channel personalization for retailers. We help them increase the effectiveness of their marketing strategy by learning individual consumers' tendencies and interests, then updating our unique insights continually to present these shoppers with the most compelling recommendations and offers. We coordinate the personalized experience across every channel -- on e-commerce sites, through email, via display ads, on mobile devices, and on Facebook. More than 400 companies, including many of the Internet Retailer Top 500, use MyBuys to increase their sales.

Based in San Mateo, California, MyBuys is a privately held company. MyBuys was recently named one of the fastest growing private companies (#114) in America by Inc. magazine for 2011. Visit us online at or call 888-291-2422.

Chip Overstreet
VP Marketing, Corporate & Business Development
Email Contact

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