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MyBuys Announces First Ever Free Mobile Platform Challenge

MyBuys Mobile Challenge Allows Retailers to Test Performance of Current Mobile Sites (February 23, 2011)

REDWOOD CITY, CA -- (Marketwire) -- 02/24/11 -- MyBuys, the leading provider of personalization for multi-channel retailers, direct brands, and digital agencies, today announced the MyBuys Mobile Challenge. For the first time ever, retailers can test the performance of their mobile platform for free. MyBuys will invest the costs and consulting of creating a Personalized Mobile Website to test head-to-head against any current mobile e-commerce site. If the MyBuys Mobile site doesn't perform better, no fees are charged for implementing the site test.

With the Mobile Challenge, MyBuys will deliver a fully optimized, personalized mobile site. MyBuys Personalized Navigation™ engages consumers and produces greatly improved clicks, conversions and ultimately revenue for e-commerce sites. MyBuys Mobile optimizes the entire shopping experience for every individual consumer across today's most popular mobile devices, including iPhone, Android, BlackBerry and iPad.

"In 2010, consumers purchased more than $3.2 billion in goods through the mobile channel -- almost 2.5X of 2009," said Robert Cell, CEO MyBuys. "Yet, 85% of retailers have not yet created a mobile site. MyBuys is the only company to utilize Personalized Navigation as consumers do not want to type search queries nor drill down endless categories to find things on their phones. Consumers will go to the best site that predicts what they want. MyBuys Mobile has increased mobile revenue by over 100% in every implementation thus far. We are confident that the MyBuys' Mobile Challenge will prove to retailers that personalization is the key to improved performance and results and we put our money where our marketing is."

For details on the MyBuys Mobile Challenge, go to

MyBuys will be exhibiting at booth #66 at eTail West February 22-24, Palm Desert, CA. Robert Cell will be delivering a key note address detailing the Mobile Challenge on Thursday, February 24 at 7:55 a.m. and MyBuys will also be at's Innovate 2011 March 8-10, San Francisco, CA Please visit for more information or email to set up an appointment to learn more about the company.

About MyBuys
MyBuys is the leading provider of multi-channel personalization for retailers, direct brands, and digital agencies. The company builds deep profiles based on each individual shopper's behavior, then uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant recommendations. MyBuys' clients are increasing engagement by over 100% across all channels, average order value by 45 percent, conversion rates by 90 percent, and boosting overall online revenue 10-30%. Over 300 companies, including more than 70 of the Internet Retailer Top 500, partner with MyBuys to offer intelligent, personalized recommendations to their shoppers. Based in Redwood City, Calif., MyBuys is a privately held company. Visit them online at

Media Contact
Carol Carrubba
Borders + Gratehouse
415.963.4174 ext.6

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