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MyAssist for BlackBerry Smartphones Debuts on AT&T MEdia Mall With a 7-Day Free Trial

AT&T Customers Can Try Live Mobile Personal Assistance App for Free (May 04, 2010)

STEVENS POINT, WI -- (Marketwire) -- 05/04/10 -- MyAssist, a leader in mobile personal assistance, today announced that the MyAssist™ mobile application for BlackBerry smartphones powered by Handmark® is now available in the AT&T MEdia Mall. MyAssist is a unique mobile application that provides around-the-clock access to a live team of experts in travel and reservations services, online research, emergency services and medical assistance.

AT&T wireless customers using BlackBerry smartphones can now download a free 7-day trial of MyAssist at or sign up for unlimited requests for only $9.99 a month. Users can call to speak live with MyAssist personnel or email their requests to MyAssist representatives anytime, from anywhere around the world -- 24/7. All inquiries are serviced by one of the world's finest concierge, emergency travel and medical assistance infrastructures, which is based in the United States.

"In today's fast-paced world, mobile devices have become a necessity for juggling the complexities of people's professional and personal lives," said John Noel, CEO, MyAssist. "MyAssist takes the convenience of the smartphone to a new level by giving users a live team of assistants who help them keep up with day-to-day activities and relieve the stress associated with never having enough time to do everything you'd like to do."

MyAssist representatives have the expertise, skills and contacts to simplify life and remove the daily hurdles that busy business professionals, parents and travelers constantly encounter. Live assistants deliver a broad range of personalized services, from planning the perfect vacation to securing front-row tickets to finding the obscure gift.

"As a safety manager for a construction company, I deal with a lot of issues in the field everyday," said Kenneth Blackwell, MyAssist and AT&T customer. "Whenever questions come up on site, whether it's about regulations, safety products or door-to-door directions -- MyAssist has always been extremely helpful. Their enthusiasm to research just about anything, while addressing me by name every time I call, is remarkable. MyAssist has truly gone above and beyond my expectations -- it's truly like having my own personal assistant."

MyAssist live assistance services include:

  • Expert Travel Information & Research
  • Event Information & Ticketing
  • Worldwide Concierge Services
  • Worldwide Emergency and Medical Assistance
  • Access to One-touch Roadside Help
  • Translation & Interpretation Services

About MyAssist
MyAssist is a Noel Group member company and a leader in mobile personal assistance. The company provides a unique live service designed to protect and empower people's lives and experiences. Customers receive cost-effective, around-the-clock access to a team of experts in travel and reservations services, online research, emergency services and medical assistance. MyAssist is available as iPhone and BlackBerry applications or can be used from any mobile device. Companies can private label MyAssist to create a competitive advantage through innovative customer service and/or improve employee productivity. MyAssist is powered by the world's leading concierge, emergency travel and medical assistance infrastructures. For more information about MyAssist, visit

MyAssist is a trademark of The Noel Group. All other trademarks belong to their respective owners.

Media Contact:
Barbara Reichert
Reichert Communications
415-248-0230 ext. 7012
Email Contact

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