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MyAssist Extends User Base With New Android App

Premier Live Personal Assistance App Now Available on Open Android Platform (May 10, 2010)

STEVENS POINT, WI -- (Marketwire) -- 05/10/10 -- MyAssist, a leader in mobile personal assistance, today announced that the MyAssist™ mobile application, powered by Handmark®, is now available on the Android platform -- extending access to the MyAssist service to a vast range of mobile handsets. MyAssist is a unique mobile app that provides 24/7 access to a live team of experts in travel and reservations services, online research, emergency services and medical assistance.

Anyone with a handset running on Android can sign up for unlimited live personal assistance for only $9.99 a month. To download MyAssist, search 'myassist' in the Android Marketplace on your Android phone. MyAssist representatives have the expertise, skills and contacts to simplify life and remove the daily hurdles that busy business professionals, parents and travelers constantly encounter. Live assistants deliver a broad range of personalized services, from planning the perfect vacation to securing front-row tickets to finding the obscure gift.

"With billions of users worldwide, the mobile phone has become the most commonly-used personal communications device and the perfect vehicle for virtual assistance," said John Noel, CEO, MyAssist. "We are excited to broaden access to MyAssist through Android -- one of the most progressive and open mobile platforms available today."

MyAssist Android app users can call or email their personal assistance requests to MyAssist representatives anytime, from anywhere around the world. All inquiries are serviced by one of the world's finest concierge, emergency travel and medical assistance infrastructures, which is based in the United States.

"MyAssist is an incredible service and I can't thank them enough for how they've made a difference in my personal and professional life," said William Dykstra, MyAssist customer. "One of the things about MyAssist that I appreciate the most is the fact that I never, ever feel rushed. They take time to understand my request and I never have to wait to speak to a live person when I call. MyAssist has gone way above the $9.99 monthly fee that I pay -- it's unbelievable!"

MyAssist live assistance services include:

  • Expert Travel Information & Research
  • Event Information & Ticketing
  • Worldwide Concierge Services
  • Worldwide Emergency and Medical Assistance
  • Access to One-touch Roadside Help
  • Translation & Interpretation Services

About MyAssist

MyAssist is a Noel Group member company and a leader in mobile personal assistance. MyAssist provides a unique live service designed to protect and empower people's lives and experiences. Customers receive cost-effective, around-the-clock access to a team of experts in travel and reservations services, online research, emergency services and medical assistance. MyAssist is available as iPhone and BlackBerry applications or can be used from any mobile device. Companies can private label MyAssist to create a competitive advantage through innovative customer service and/or improve employee productivity. MyAssist is powered by the world's leading concierge, emergency travel and medical assistance infrastructures. For more information about MyAssist, visit

MyAssist is a trademark of The Noel Group. All other trademarks belong to their respective owners.

Media Contact:
Barbara Reichert
Reichert Communications
415-248-0230 ext. 7012
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