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My first trip to Macworld Expo

Macworld Expo Recap By David Basulto

I have to say, as I got on my plane to go to San Francisco for my first ever Macworld Expo, I was very excited. I had heard of this "cult like" event for years but being a PC user I never went. After switching to the Mac last year I felt it necessary to journey to this holy land of Mac users.

The MacBook Air Frenzy
As I waited in line to enter the show, it seemed the natives were growing quite restless. Yes inside awaiting them was the first glimpse of the new MacBook Air. I have to admit I wanted to run and see it too. Finally the doors opened and we all rushed in.

The MacBook Air is a gorgeous piece of technology, light as can be (3 pounds) and extremely sleek. I would never have had the chance to snap some photos if I wasn`t big enough to shove my way near Apple's new baby. The MacBook Air is the perfect companion for school or college or even light business work. With 2GB RAM and a Core Duo processor this baby is good to go.


Improved iPod Touch
Seeing and hearing how great the iPod Touch is really made my mind up to put it on my birthday present list. Apple added five new applications: Mail, Maps, Weather, Notes, and Stocks. Seeing them all working first hand gave me a warm and fuzzy feeling inside. Now I can surf the net, check email and watch a movie anywhere I can find a WiFi connection. Cool stuff.

The killer apps
One thing that really made an impression on me at the show was developers really enjoy making great, cool looking, and functional applications for the Mac. As I perused around the show I found some that really stood out.

I had heard of the concept of mind mapping before the show, so when I had the chance to visit with Mindjet's Bill Creekbaum I jumped at the opportunity. Mindjet makes an application called MindManager that enables you to blast your screen with ideas in a node-based workflow. You can add notes, links, photos and other media to enhance your ideas. I picked this up and have been using it non stop since the show. It is powerful and effective for brainstorming your ideas. For more information, visit

Another great and useful application was Yuuguu enables you to share your desktop with anyone, anytime. The viewer has the option to let you see their computer screen too. This is great for anyone wanting to tutor or work together. Best of all it`s completely free to use. To download go to

Gridiron Software, makers of Nucleo Pro for After Effects, was on hand to show the public its newest creation, Flow. Flow enables users to find every bit of data associated to a project or file. This is going to be huge for many of us who may misplace data when working on a huge project. Flow won Best of Show honors and definitely deserved it. To sign up for the public beta of Flow visit

Accessories abound

On the accessory front, Revo Labs showed us their high quality portable microphone. The USB mic is great for anyone using VoiP like Skype. The mic is wireless and can even add an adapter to add a full length microphone. The mic gets about 8 hours of use before needing a charge. For more information visit

The Eye-Fi SD memory card was another must get for me. The Best of Show winner is an SD memory card that works with most digital cameras. The twist here is you can send your photos wirelessly back to your computer or to websites like Flickr, TypePad and many more. The card has 2GB or room and is priced at just under $100. For more information, visit

Final thoughts
If you are a Mac user this is the place to be. The expo isn't huge compared to CES or NAB but is filled with quality items. I never went by a booth without thinking "wow cool."  For more information visit

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David Basulto is an independent filmmaker in Los Angeles. After 17 plus years, David is well versed in all aspects of filmmaking from development to distribution. He produces, directs, edits, and now is addicted to motion graphics and 3d. His last film, Death Clique is in Blockbusters nationwide. David is also the host of the In his spare time David is an avid gamer and can be found slaying monsters in the world of Vanguard. For more info visit
Related Keywords:macworld expo, Apple

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