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My Social Income Offers 'fring' Benefits for Users with Profitable, Value-Added Platform

(August 09, 2010)

INDIANAPOLIS, Aug. 9, 2010 (GLOBE NEWSWIRE) -- My Social Income (Pink Sheets:MSOA) CEO & Chairman of the Board, John A. Roberts, Jr., announces today that the company has become an approved fring (www.fring.com) Affiliate. The companies have created a co-marketing relationship which will enable MSI to offer its customers a fring platform with MSI customized interface and service settings‚ pre-configured into the fring client‚ so that MSI customers can use the service immediately after they have downloaded fring.



"This is a major step for My Social Income and MSOA shareholders," states Roberts. "fring provides and industry innovation which leverages a user's mobile phone internet capabilities to establish direct (peer-to-peer) connections between callers. This proprietary connectivity enables pure VoIP communication -- supporting both mobile to mobile VOIP calling and also mobile/PC calling."



fring is optimized for mobile phones and dynamically adapts to the optimal connectivity and mobile phone characteristics so users can enjoy seamless roaming VoIP on their supported smartphones. The dedicated three-sided P2P network architecture has been developed to support near Telco-grade voice quality and network efficiency. fring supports 1000s of devices across multiple platforms including Symbian S60, iPhone/iPod touch, Android, Windows Mobile, J2ME & Linux devices and operates on any available mobile internet connection (3G, Wi-Fi, GPRS, EDGE &WiMax).


John A. Roberts comments: "The collaboration extends potential revenue for MSI in a big way. Added-Value services, such as the fring integration, create an attractive 'sticky factor' for consumers. This goes levels deep for MSI in that our Affiliate status also enables our Affinity Programs for Business customers to easily integrate the fring features into their Private networks with affiliate commissions for underlying customers directed to MSI. All the while, Affinity Program customers and networks receive the convenience and added-value of VOIP via mobile using the dynamic fring software download. This potentially saves customers hundreds to thousands while creating exponentially higher returns for MSI."




"Lastly," Roberts concludes, "My Social Income is excited to participate in the fring user experience because it will allow mobile callers to use their data services instead of using their precious airtime and out-of-nowhere roaming charges for calls." 



MSI users can download a customized installation of fring for their Windows Mobile or Android or Symbian Smartphone from a link on the My Social Income website. A non-customized version of fring can be downloaded from the Apple App Store for iPhone users to work with MSI's International VoIP network.



MY SOCIAL INCOME is a global provider of VOIP services to Wireless and Wireline Broadband customers, delivering best-in-class services and pricing. The fully vertically integrated company manages all aspects of its service from user devices to carrier handoff, targeting retail customers and large affiliate organizations with a highly market-adaptive range of products.



Statements contained in this news release, other than those identifying historical facts, constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbor protection. Actual Company results and performance may be materially different from any future results, performance, strategies, plans, or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements.


CONTACT: My Social Income, Inc.
Investors@mysocialincome.com

Page: 1


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