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Music Fans Can Now Put Their Favorite Bands Right in the Browser

Customized Toolbars Help Sell CDs and Tickets (November 12, 2008)

SAN FRANCISCO, CA -- (Marketwire) -- 11/12/08 -- Conduit, a leading provider of website syndication solutions and FanBridge, provider of free email and mobile fan list management for bands, today announced a new partnership to enable bands to build customized toolbars using the Conduit platform.

FanBridge clients may now create a personalized toolbar through the FanBridge site that includes a fixed set of components. These toolbars give fans direct access to the band's web site, tour dates, news, and music store, while providing a constant presence for the band whenever their fans surf the web. Taking advantage of the integration with FanBridge's communication platform, bands can also directly syndicate email newsletters to their fans through their toolbar with just one click.

"This toolbar from FanBridge is making a big difference with my fans," said artist LiLi Roquelin. "They are reading my newsletter right away, they visit my website more often, and they think about my music more often. This is important because now more of them are remembering to come to my shows and buy my CDs."

FanBridge and Conduit share a common mission to help customers build a better relationship with their online community. "Creating a community of fans has much more upside than simple promotion, because community members are not only frequent customers, they are also evangelists for attracting new fans," said Adam Boyden, President of Conduit. "To create a community, however, web publishers must frequently share new information and get members talking to each other. Conduit and FanBridge both offer communication platforms that can help them do precisely that, quickly and easily."


"Conduit is helping bands reach a place they have never been before, the browser window of every fan," said Spencer Richardson, Co-Founder of FanBridge. "This new product offering joins our email and mobile tools to help bands grow their fan base and we can already measure our success -- the bands that have built toolbars are reporting increased music sales, higher attendance to their shows, and very positive fan feedback."

Toolbars built on the FanBridge site and powered by Conduit, are safe browser plug-ins supported by Firefox and Internet Explorer for Windows, Mac and Linux. Interested bands should go to www.FanBridge.com to learn more.

About FanBridge

FanBridge provides a fan list management platform for musicians to easily build, manage, and connect with their fans. Using the platform, musicians can easily build a fan base at shows or online, and then communicate with those fans via customized email and mobile text messages. Tens of thousands of musicians from over 100 countries have chosen to use FanBridge to manage the most important part of their career: the artist-fan relationship. These musicians, ranging from small developing artists to major label international superstars, build and nurture their fan base while saving time and money by using FanBridge. Tell a musician friend of yours to learn more by visiting www.FanBridge.com.

About Conduit

Conduit provides website syndication solutions for web publishers that increase site traffic, revenue, and brand loyalty while simplifying access to the content, communities and applications that subscribers care about most. By creating a direct, always-on connection between publishers and subscribers, Conduit opens new channels for real-time communication and commerce. More than 180,000 publishers have joined the Conduit network worldwide, including major brands such as Fox News, Lufthansa, Major League Baseball, Greenpeace, TechCrunch, Softonic and small and medium organizations in 180 countries around the globe. Web publishers who become part of the Conduit network have the opportunity to syndicate their website content and applications directly to the browser by allowing subscribers to add them as simply as adding an RSS feed. The Conduit Website Syndication Platform has earned the prestigious TRUSTe Trusted Download certification. To create a community toolbar for your website, visit: www.conduit.com.

Press Contacts

Lisa Dilg
PerkettPR for Conduit
313.399.0892
Email Contact


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