|Page (1) of 1 - 02/23/06||email article||print page|
Music Company ShockoeNoise LaunchesForms The Noises creative collaboration with BWN (February 23, 2006)
ShockoeNoise, a new music company led by David Lowery (Frontman for Cracker & Camper Van Beethoven) and Kristin O'Connor (Founder, RainMaker Studios and President, Greybox), has launched to provide original music production and licensing for commercials, television, features and long format/hybrid advertising. In addition to its launch, ShockoeNoise is excited to announce the formation of The Noises.
The Noises is the collaboration between ShockoeNoise/Richmond and BWNoise/Minneapolis & Los Angeles -- a collective that provides original, ground up custom and licensed music to the advertising, feature film and broadcast communities. The entity has just completed its first campaign - a multi spot project for Macy's, which is breaking this month.
"Decidedly evolving marketing needs warrant innovative concepts by agencies so, no matter the manifestation, music and sound are key." says Kristin O'Connor. "The Noises (ShockoeNoise and BWNoise) has proven music and sound experience for national broadcast as well as renowned facilities for execution. This know-how simplifies and upgrades the music process for clients by expanded execution ways and means, talent sourcing, and locales."
The core group - comprised of ShockoeNoise and BWN -- accesses relationships and talent partners from national and international talent pools. Renowned sound design & mix studios are at the backbone of both entities, servicing national spot work.
"Following the opening of our Los Angeles studio, we were looking to expand our reach in a fluid and flexible way," comments BWN's Ken Brahmstedt. "The Noises does that for BWN connecting us with the team at ShockoeNoise who we truly like and respect."
"The Noises can work a creative brief against resources or make catalogs available to producers and creatives on a per-idea basis," says Kristin O'Connor. "We will take work to the next level, drive concept and ignite creative, orchestrate a sound wrap to deliver the final product for a variety of outlets."
Lowery and O'Connor have collaborated on past projects and, following the release of new albums for both Cracker and Camper Van Beethoven in 2005, decided to unite formally with ShockoeNoise.
"Knowledge of music business gives us access to artists, talent and a unique approach to performing services for advertising," says David Lowery. "Not to mention the branding implications of unique music with original sense for linking an advertiser, its message and its target."
As the front man for Cracker and Camper Van Beethoven, David Lowery has been witness to some of the most innovative and intuitive forms of production in the recording process. His credits as a producer, like his musical endeavors, span many styles. His current credits include FSK (sub up), Sparklehorse (Capital), Magnet (PC music), Blue Dogs, the Seymores (Caroline), Joan Osborne (Interscope), Counting Crows (Interscope), LP (Koch), Lauren Hoffman (Virgin), Tweaker (Brass Booty), September 67/Shannon Worrell (superduke), Kitty Snyder (Pitch a Tent), and Bruce Gruthro (EMI Canada). David Lowery also created the Pitch a Tent label in his quest to seek new and interesting talent. Founded by Lowery, recording studio The Sound of Music has carved out a unique niche in the recording industry as the "Millennium Falcon of Recording Studios."
Kristin O'Connor is the Founder of sound design and recording studio RainMaker (www.rainmakerstudios.com as well as President of the creative editorial company Greybox (www.greybox.cc). Both companies are located in the Superior Production Exchange, a collection of 22 independent creative businesses housed in a former tobacco warehouse in historic Richmond, VA. Prior to starting RainMaker and Greybox, O'Connor was in business development at Viacom and MTV Networks/New York.
The Minneapolis music and sound company Brahmstedt White Noise formed in 2002. BWN has since grown to become a premiere music, sound, and audio house in Minneapolis. Its primary mission has always been to provide music and sound design services for advertisers and broadcasters, as well as filmmakers and corporate clients. BWN's continuing mission is the same, with additional emphasis on concepts and early involvement in the creative process. Since launching, the company has widened the scope to include any idea for seeing a job through -- be it initial concept pitching, licensing, licensing with intent to re-arrange or re-record, long distance collaboration, and the creation of an online music library for client convenience. BWN has worked with such agencies as Fallon, Carmichael Lynch, Martin Williams, Peterson Milla Hooks, Element 79, West Wayne, IDEX, Young and Laramore, Periscope, Kerker, Colle Mcvoy, Best Buy Advertising on projects for Porsche, BMW, Citibank, Bahamas Tourism, Jack Links Jerky, Best Buy, Borders, Tractor Supply Company, Payless Shoesource, Donatos Pizza, Budweiser, Gatorade, Bell South, The Twins, and Arctic Cat.
The Noises alliance brings increased visibility and depth of talent, plus the route to new relationships within the music industry. The far-reaching contacts gained with the Noises alliance will benefit the creative process.
Related Keywords:ShockoeNoise, BWN, The Noises, music production, licensed music, Brahmstedt White Noise,