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MuseStorm Opens the iPhone Marketing World With First-Ever iPhone Widget Creation, Distribution and Analytics Tools

Marketers and Advertisers Can Quickly and Easily Build Web Applications for Unique, Engaging Campaigns That Reach iPhone Users (June 03, 2008)

SUNNYVALE, CA -- (MARKET WIRE) -- 06/03/08 -- MuseStorm (, the professional platform for widgets and social applications, announced today that it has extended the MuseStorm Engagement Platform to offer support for the iPhone. Companies that have been waiting for a fast, cost-effective and measurable way to create web applications for delivery through a web browser to iPhones can now do so, thanks to the extended capabilities of the MuseStorm Engagement Platform.

The MuseStorm Engagement platform -- the first widget platform to support the development of true Facebook applications -- is the easiest and fastest way to create widgets and social applications that can be distributed across a variety of platforms, including web, desktop, Facebook, Bebo, and now iPhone. MuseStorm's Widget Studio is the only widget-building platform that enables companies to build widgets for deployment on a regular page and then morph them into the proper format for Facebook, Bebo, and iPhone. In this way, MuseStorm saves companies time and developer resources that they would otherwise have to spend building widgets and social applications in a "silo-ed" manner for each platform. Other advantages of the MuseStorm Engagement Platform include time-to-market advantage and state-of-the-art analytics.

Time to Market Advantage. Part of the MuseStorm service is Widget Studio, a complete production environment that allows people without technical capabilities to build widgets and social applications in as little as 30 minutes. The studio environment looks and feels much like PowerPoint but provides pixel-perfect control. Most companies start by creating a Flash widget intended for distribution on the web and then use the MuseStorm platform to morph that widget into a Facebook application, complete with support for "The Wall," integration into the "Friends" notification feature on Facebook and similar applications.

State-of-the-Art Analytics. Unique to MuseStorm is the analytics it brings to campaigns. In addition to distribution metrics (impressions, geo-location, downloads by social network), MuseStorm provides never-before-available engagement metrics. The engagement metrics allow marketers to see and understand exactly how users are interacting with the various pieces of content within their widget or social application, available 24/7, and displayed in an easy-to-understand dashboard format. Examples of the kind of insight provided include: the number of people viewing the video, slideshow, or other content provided; how many people clicked through if a click-through link is provided; the number of people who posted the widget to their profile or blog page and the amount of viral activity that occurred after the postings; and understanding when a particular video is starting to get "worn out" and a new video episode should be rotated into position.

Enthiosys Inc., a consulting firm with headquarters in Silicon Valley, is sold on the MuseStorm approach. The company's flagship product is Innovation Games, a methodology it uses to encourage customers to work together to determine what new products to build or what new features to build into the next new product offering. Recently, the company decided to put together a marketing campaign targeting iPhone and chose MuseStorm as its platform of choice. Rich Mironov, CMO at Enthiosys noted: "Some of the most innovative thinkers are on iPhone, making it a natural fit for our Innovation Games audience and interest base. MuseStorm provided us with a complete solution so that we could create our own iPhone widget for the Innovation Games site -- part of our strategy to create interest and demand for Innovation Games all over the web. We all know that just because we build it, people won't necessarily come -- that we need to bring the brand to them. We don't have in-house developers, but we can closely control the look and feel by building the widget ourselves and launching it quickly."

Today, iPhone applications built on the MuseStorm Engagement Platform are web applications delivered through the browser versus applications they must download through Apple or elsewhere. When iPhone users receive a widget built on the MuseStorm platform, they point the browser to a location on the web where they can watch a video, view a slideshow, or access an RSS feed designed to take advantage of the iPhone interface. MuseStorm widgets mirror the iPhone look and feel and system of navigation based on a touch-screen interface. All widgets created on the MuseStorm Engagement Platform can pivot to take advantage of landscape mode, optimizing use of the small real estate inherent on a mobile phone. In related news, MuseStorm announced it plans to support native iPhone applications by Q308.

"Over the past three years, MuseStorm has paid close attention to what our customers want; they want to reach audiences where ever they are on the web -- and Nielsen and others are telling us they're six to 12 times more likely to be on the Web and viewing video with their iPhones," said Ori Soen, co-founder and chief executive officer of MuseStorm. "With the installed base of iPhone users expected to reach 13 million by year's end, we're giving them the least time- and resource-consuming and most direct route to reach this key audience who use their phones to connect to the Internet more than any other mobile device."

About MuseStorm

MuseStorm empowers agencies, brand marketers, and entertainment companies to produce, deliver, manage, and analyze widgets and social applications into social networks and viral environments. MuseStorm's groundbreaking Engagement Platform enables companies to develop compelling content once and deploy that content in multiple ways -- as widgets and as social applications -- while maximizing the engagement value of the resulting campaign. Widgets and social applications built on the MuseStorm platform include two-way interactivity and analytics as standard features, eliminating the need for programmers specializing in FBML, OpenSocial, or iPhone. Founded in 2005, MuseStorm is privately held and has offices in Sunnyvale, CA, and Tel Aviv, Israel. For more information about MuseStorm and the MuseStorm Engagement Platform, please visit

© 2008. MuseStorm, the MuseStorm logo, and The Professional Way to Widget are trademarks of MuseStorm, Inc. All rights reserved. FBML stands for Facebook Markup Language and is a trademark of Facebook, Inc. OpenSocial is an open-standard for the development of social applications for other social networks introduced by Google and supported by Bebo, Friendster, MySpace, and Orkut, among others. iPhone is a trademark of Apple Computer, Inc. All other trademarks mentioned are marks of the respective companies.

Krista Van Lewen
CommStrat for MuseStorm
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