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Multi-Channel Retailer Super Supplements Shifts to Mercent to Drive Ecommerce Growth(June 19, 2012)
NEW YORK, NY -- (Marketwire) -- 06/19/12 -- Stifel Nicolaus Internet & Media Conference, Palace Hotel -- Mercent, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today top vitamin and supplement retailer Super Supplements has replaced its former online performance marketing vendor and selected Mercent as its provider of choice. Super Supplements will leverage Mercent's award-winning Mercent Retail platform specifically to increase brand visibility and product sales across high-growth comparison shopping sites.
"CSEs are a top growth driver and key component of Super Supplements' online strategy," stated Kyle Faino, Director of Ecommerce & Marketing at Super Supplements. "Based on our existing engagement and positive peer feedback on Mercent, we recognized a strong opportunity to increase brand visibility and sales performance through the Mercent Retail platform. Mercent has a solid industry reputation and delivers proven results for many top retail brands. Engagement with Mercent firmly supports our eCommerce growth goals and we look forward to the partnership."
Mercent drives retail product and offer visibility across a comprehensive set of digital channels that not only includes comparison shopping sites, but also supports paid search platforms (Google AdWords, Microsoft AdCenter); online marketplaces like Amazon and eBay; product ad platforms including Google Product Search (GPS), Amazon Product Ads, and Google Product Listing Ads (PLA); social shopping and shopping search sites; and affiliate networks. The Mercent Retail platform complements retail visibility and eCommerce growth across these channels by providing deep retail analytics and data highlighting products, categories, brands, promotions, ads, and channels contributing most to a retailer's online performance and ROI; and tools that allow retail marketers to take action on these insights.
According to Mercent CEO Eric Best, "Super Supplements' move to Mercent is testament to the quality, performance and proven results Mercent continuously delivers to its tier one, brand name retail client base. We are pleased to welcome them aboard and look forward to being the preferred online sales and marketing platform to drive their eCommerce success."
Mercent is a featured presenter at the upcoming Stifel Nicolaus Internet & Media Conference being held at the New York Palace Hotel in NYC June 19th, 2012. To learn more about Mercent's full product portfolio contact Mercent Sales at 206-832-3900 or firstname.lastname@example.org. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at www.mercent.com.
About Super Supplements
Super Supplements is a Seattle-based retailer of high quality, natural and organic products which help customers achieve a healthy lifestyle. With 29 retail locations in the Pacific Northwest and an online store at SuperSup.com, Super Supplements offers an amazing selection of natural vitamins and minerals, herbal remedies, natural beauty and personal care products, sports nutrition, and weight management supplements at a great value. Super Supplements prides itself in employing only the most experienced team of health enthusiasts who adhere to the singular goal of supporting each customer's personal health concerns and fitness goals.
Through its award-winning Mercent Retail technology Mercent helps large brand name retailers, including 1-800-Flowers, the Home Shopping Network, GUESS?, L'Occitane USA and others, reach and convert online shoppers. Supported purchasing destinations include Amazon.com, Google, eBay, Bing, comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns. The company was founded by Amazon.com veterans, is venture funded, and based in Seattle, WA. For more information, visit www.mercent.com.
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