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Msnbc.com and Pulse Form Partnership to Deliver Breaking News and Commentary to Tablets and Smartphones

(July 13, 2011)

NEW YORK and PALO ALTO, Calif., July 13, 2011 (GLOBE NEWSWIRE) -- Msnbc.com, the online home for NBC News, and Pulse – the award-winning visual news reader – today announced a partnership to add NBC News' high-quality, trusted news to Pulse on the iPad, iPhone, Android phones and tablets, and the Web. The partnership will feature content such as "NBC News: Decision 2012" as well as popular sections within msnbc.com, including "Top Headlines," "Business," and "Technolog." Stories will be available via Pulse Search and downloadable by Pulse users to their personal devices.



"As one of the world's leading sources of global news and information, it is critical that we serve our audiences regardless of what platform or device they are using," said Vivian Schiller, Chief Digital Officer for NBC News. "A partnership with Pulse is an innovative way to extend our reach in the digital space."



"For many of our users, having access to breaking news on the go is of paramount importance," said Akshay Kothari, co-founder of Pulse. "With these added news sources from NBC News and its digital family, we are expanding our already robust selection of news content to ensure that our users never miss an important story or headline."


"Msnbc.com is committed to delivering our unique content to our audience wherever and however they consume news," said Jennifer Sizemore, Editor In Chief of msnbc.com. "Getting in on the ground floor with a product like Pulse gives our audience one more option for discovering the best of what we're offering, 24/7."




As part of the msnbc.com and Pulse partnership, new featured sources include:




  • "NBC News: Decision 2012" for key political news coverage leading up to the 2012 election


  • Msnbc.com's "Top Headlines" and "Business" for breaking global and business news


  • "Technolog" for the latest technology, gadget and gaming innovation news from the msnbc.com technology page


  • Msnbc.com's popular "Weird News" source bringing in strange and hilarious news stories from across the Web


  • The heartwarming "Wonderful World" news source from msnbc.com, featuring happy and touching stories from around the world



Pulse has content partnerships with some of the most recognizable names in media, including AOL, The Atlantic, CNET, CNN, Discover Magazine, Gawker, GOOD Magazine, The Hollywood Reporter, The Huffington Post, Los Angeles Times Magazine, The New Yorker, Salon.com, TIME, Vanity Fair, The Wall Street Journal Digital Network, Yahoo! News and more. In addition, the app offers a variety of content discovery features, including an ever-growing featured content section, categorical browsing, searchable news sources, and integration with Google Reader to connect users to the freshest, most relevant news and information. 



Pulse recently surpassed 4 million users across all platforms, and was honored with an Apple Design Award, which recognizes excellence in iPhone, iPad and Mac app design. Earlier in June, Pulse debuted Pulse.me, which allows users to save stories for later reading in their personal archives, viewable on any Pulse-enabled device or the Web.



About the Msnbc Digital Network



The Msnbc Digital Network is a collection of innovative and powerful news brands that deliver the most compelling, diverse and visually engaging stories on the consumer's platform of choice. The world-class brands featured in the digital network include msnbc.com, TODAY, Nightly News with Brian Williams, Meet the Press, TV.MSNBC.com, Newsvine and EveryBlock. The Msnbc Digital Network provides something for every news consumer with its comprehensive array of offerings that deliver the best in breaking news, original journalism, lifestyle features, commentary and local updates down to the block level.



About Pulse



Pulse is an award-winning application that makes it easy to consume news on mobile phones and tablets. Pulse users can choose up to 60 news sources in an easy to read, customizable interface on the iPhone, iPad, and Android phones and tablets. Pulse has been named to the Apple's App Store Hall of Fame, chosen as an Android Editor's Choice app, selected as one of TIME's top 50 iPhone apps of 2011, and honored with the Apple Design Award. The company is headquartered in Palo Alto, California. For more information, please visit Pulse.me or follow us on Twitter @Pulsepad.


CONTACT: NBC News
Ashley McCollum
212-413-5443
ashley.mccollum@nbcuni.com

Gina Stikes
212-664-7403
gina.stikes@msnbc.com

Pulse
Dena Cook
Brew Media Relations
310.600.7160
PulsePR@brewpr.com



msnbc.com


Page: 1


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