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Mr & Mrs Smith Launch a Free Iphone App On Itunes

(July 27, 2011)

NEW YORK, July 27, 2011 (GLOBE NEWSWIRE) -- Globally trusted boutique hotel collection and booking service, Mr & Mrs Smith have brought their travel expertise and trademark irreverence to their latest project, the Plan and Play app, which enables users to find and book the perfect getaway at the tap of a button. The new app will be free and is a stand-alone product formatted specifically for the iPhone handset by Cubate.

Like Mr & Mrs Smith itself, the app is practical but has a naughty side, with two modes: Plan and Play. The Plan section helps the user browse more than 800 boutique hotels around the world, read detailed insider descriptions and browse beautiful photos of the most stylish boltholes on the planet. The app's Play area includes a suite of gadgets and games to help you make the most of your vacation.

"Everyone is jumping on the app bandwagon, but we've made sure our app is irreverent, practical and fun – just like our brand," says Tamara Heber-Percy, co-founder and CTO of Mr & Mrs Smith. "Whether you're a luxury-hotel-loving business traveler, globetrotting adventurer or spontaneous dirty-weekender, our app will help you find the right accommodation on the move, and delivers the information with the wit and charisma of a charming and well-informed friend."


  • Search the Mr & Mrs Smith collection by date and destination.

  • Check real-time availability at every hotel.

  • Book online or by calling the 24-hour Smith Travel Team at the touch of a button.

  • Use maps to pinpoint the location of your ideal hideaway.

  • Store a wish list of your favorite hotels; share it with friends and partners in need of a hint.

  • Browse the latest offers available at Smith hotels – from free nights to half-price stays.


  • Truth or Dare Just set the slider to suit how naughty you're feeling, shake your iPhone and the app will do the rest…

  • How to Mix a mini-bar cocktail, play strip poker, pack the perfect picnic, and more

  • Get out of work - Need an extra day away or a last-minute midweek break? Use our excuses generator – just pick an email template, edit and send. Blame mysterious viruses, dogs, children, idiot other halves, wardrobe crises, or just opt for unabashed blackmail.

  • TuneSmith - Let Smith create the seductive soundtrack to your stay, using your iTunes playlist, and tailor the backdrop to match how you're feeling: intimate, smoldering or fiery?

"We love working with market leaders and Mr & Mrs Smith are the best at what they do and a joy to partner with," says David Erasmus, CEO Cubate. "Smith members are typical of the Smartphone demographic and we are excited to see the growth of their mobile channel as a significant driver of bookings."

Mr & Mrs Smith Plan and Play iPhone app is available now to download on iTunes, just click here. Coming soon, Mr & Mrs Smith are currently working on apps for other smartphone platforms, as well as an iPad app to be released later this year – all with distinct, device-appropriate functionality.


Erika Vives/Andria Mitsakos

Andria Mitsakos Public Relations

PH: 212.767.9665     

About Mr & Mrs Smith: Mr & Mrs Smith is the globally trusted boutique hotel collection and booking service; its name a cheeky nod to the classic British check-in pseudonym. Having amassed a dedicated UK following, Smith launched in the US in March 2011, with more than 850 recommendations for stylish, unique and romantic properties around the world. Every Smith-approved hotel is anonymously reviewed by a tastemaker couple (reviewers include Stella McCartney, Dita Von Teese and Cate Blanchett), who supply irreverent and honest accounts of their stays. Mr & Mrs Smith also has a team of in-house travel specialists available by phone, 24 hours a day. Anyone can access the website, tap into the insider info and book hotels at the best possible rates, but members get travel perks such as money back with every booking, room upgrades and exclusive hotel and shopping deals. With headquarters in London, Smith now has offices in Melbourne and New York City. 

About Cubate: Mr & Mrs Smith have collaborated with Cubate a mobile commerce innovation house who specialize in building innovative solutions for Smartphones. For more information, please visit,

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