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Moviola Gears Up for Fall TV Season With Avid Media Composer Adrenaline

Renowned Hollywood Rental Facility Sees Strong Demand (June 14, 2006)

Avid Technology, Inc. (NASDAQ: AVID) today announced that Moviola, a leading Hollywood rental facility and provider of educational services, is preparing for the 2006 Fall TV postproduction season with an expanded fleet of Avid(R) Media Composer(R) Adrenaline(TM) systems. Based on demand from customers such as ABC, FOX, NBC, Warner Brothers, and Showtime, Moviola ramped up its rental offerings in March by adding 40 Mac- and Windows-based Media Composer Adrenaline systems, 10 of which include the Avid DNxcel(TM) board. As a result, the Media Composer Adrenaline system is now Moviola's primary rental system for creative editorial work.

"Many of our customers have communicated that they want to move from Avid's Meridien(TM) based Media Composer systems to Adrenaline hardware for this year's Fall TV season because the system is reliable and performs faster than other offline editing systems. With Fall production starting to ramp up, we felt the time was right to make a significant investment in Media Composer Adrenaline," said Randy Paskal, managing director, Moviola. "Plus, the fact that Avid is delivering HD on Mac is more great news for our customers. The Mac-based Media Composer that can handle HD is sure to be a winner in this town, and we plan to upgrade all of our Media Composer Adrenaline systems with the new software release when it is available."

Brian Boring, West Coast Regional manager for Avid, said, "Given the tight deadlines that are required to assemble and deliver shows, Hollywood editors don't have time for hassles or workarounds. They want to focus on the editing and use a creative system that can keep up. As an editing pioneer in Hollywood, Moviola understands the needs of the community, and therefore, thoroughly tested the capabilities of Media Composer Adrenaline to ensure it would deliver the quality that customers have come to expect when renting systems from Moviola. We are extremely pleased that Moviola has chosen Media Composer Adrenaline as its leading editing system to meet customer demand for the upcoming fall television season."

Recognized worldwide for pioneering the Moviola editing machine in 1923, Moviola was one of the first adopters of Avid digital nonlinear editing systems in the early '90s. Today, the company is committed to providing creative professionals with the latest technology and training as the industry evolves. In addition to its rental business, Moviola offers extensive training on Avid systems and is the only Avid Certified Service Representative (ACSR) training and testing center in North America, other than Avid's Tewksbury headquarters.

For more information about Media Composer Adrenaline on Mac or Windows, please visit

About Avid Technology, Inc.
Avid Technology, Inc. is the world leader in digital nonlinear media creation, management, and distribution solutions, enabling film, video, audio, animation, games, and broadcast professionals to work more efficiently, productively, and creatively. For more information about the company's Oscar(R), Grammy(R), and Emmy(R) award-winning products and services, please visit:

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Related Keywords:Moviola, Fall TV Season, Avid , Media Composer Adrenaline, post production

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