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Motorola and Oakley Introduce First Bluetooth SunglassesRAZRWire line offers consumers on-the-go connections (February 14, 2005)
Motorola, Inc. and Oakley, Inc. today unveiled a new line of premium Bluetooth wireless technology eyewear designed to keep consumers comfortable and connected. Named RAZRWire, the invention frees the wearer from cumbersome wires and allows active users to quickly answer or place calls with the touch of a button. RAZRWire represents the fusion of world-class Oakley optics with Motorolas industry-leading Bluetooth technology.
Available in three frame colors RAZRWire delivers communication in a fashionable, convenient package. The product was developed to meet the needs of active consumers seeking seamless mobility, offering them an integrated easy-to-use design. For cyclists, skateboarders, rock climbers, golfers practically anyone who is active outdoors the innovative eyewear encourages hands-free connection while on the go.
?Motorolas leadership in Bluetooth wireless technology has opened doors with industry leaders like Oakley, who have the credibility and engineering expertise to collaborate on breakthrough products, said Bruce Hawver, Vice President and General Manager, Motorola Companion Products group. ?This new line of wireless wearables creates a seamless experience for active consumers they can go from one environment to the next and stay connected at the touch of a button.
?Technology is shaping the future of fashion, said Cos Lykos, Vice President Business Development, Oakley. ?RAZRWire is a uniquely positioned product that innovates fashion with science to blend form with function, optimizing both.
The unique features of RAZRWire include Oakleys comfortable, lightweight frame made of O-Luminum, a durable alloy that is 40 percent lighter than pure titanium. RAZRWire includes patented XYZ Optics, an innovation that maintains razor-sharp clarity at all angles of vision. Customers also get the impact protection and 100% UV filtering synonymous with Oakley performance eyewear, and all this technology comes with the convenience of never having to worry about tangled wires again.
The product is expected to be available in the second half of 2005.
About Oakley, Inc.
Oakley: a world brand, driven to ignite the imagination through the fusion of art and science. Building on its legacy of innovative, market-leading premium sunglasses, the company also offers an expanding line of premium performance footwear, apparel, accessories, watches and prescription eyewear to consumers in more than 100 countries. Trailing-12-month revenues through September 30, 2004 totaled $548.9 million and generated net income of $34.8 million. Oakley, Inc. press releases, SEC filings and the companys Annual Report are available at no charge through the companys website at www.oakley.com.
Motorola is a Fortune 100 global communications leader that provides seamless mobility products and solutions across broadband, embedded systems and wireless networks. In your home, auto, workplace and all spaces in between, seamless mobility means you can reach the people, things and information you need, anywhere, anytime. Seamless mobility harnesses the power of technology convergence and enables smarter, faster, cost-effective and flexible communication. Motorola had sales of US $31.3 billion in 2004.
For more information: www.motorola.com.
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