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Morrison & Foerster and Pacific Life Automate Enterprise IT on the ServiceNow Platform

ServiceNow Knowledge12 Innovation of the Year Winners Achieve IT Cost and Resource Efficiency in the Cloud (June 12, 2012)

SAN DIEGO, CA -- (Marketwire) -- 06/12/12 -- ServiceNow, a leading provider of cloud-based services to automate enterprise IT operations, today announced Morrison Foerster and Pacific Life have been selected by the ServiceNow community as co-winners of the ServiceNow Knowledge12 Innovation of the Year award. In addition, KPN, Swing Shift and World Wide Technology were selected as finalists from almost 30 customer innovation submissions. These five companies are representative of an extensive community of enterprise IT professionals using ServiceNow to transform IT.

ServiceNow customers including, Brigham Young University, Coca-Cola, GE, JDSU, Manitowoc, Omnicare, RealNetworks, Restaurant Technology Services, Sony Pictures Entertainment, and Verisign each nominated unique technology innovations either built on the ServiceNow platform, or utilizing existing ServiceNow functionality in new ways.

The award-winning entry from Morrison & Foerster used ServiceNow Runbook Automation workflow to automate a company-wide Windows7 migration for 2500 users across 16 offices and three continents. The innovation included automated timing for notifications, scheduled tasks for IT analysts, email archive export/imports, exchange migrations, custom dashboards, inbound email actions, and more. Morrison & Foerster estimates they saved 9840 people hours in this project using ServiceNow automation.

The very different, but equally innovative, submission from Pacific Life used location-based services to overlay an incident-based heat map on a floor plan with employee location. Through a single view, Pacific Life IT can now easily find employee locations on any floor of the building and determine which have open cases. Pacific Life believes 50 percent of their incidents require a desk-side visit and they expect this innovation will save hundreds of hours per year in technician time.

ServiceNow provides flexible cloud-based applications and a platform as a service (PaaS) to help speed the replacement of paper-based processes, inefficient business workflow, and expensive, fragmented business software. ServiceNow customers regularly create applications on the ServiceNow cloud-based platform to consolidate line of business applications and shared-service request requirements throughout the enterprise.

ServiceNow Innovation of the Year award finalists were announced during the Knowledge12 closing keynote after approximately 350 ServiceNow community members voted for their favorite innovation. Co-winners were announced this year for the first time in the history of the award with Morrison & Foerster and Pacific Life each receiving the same number of votes.

Other Innovation of the Year award finalists built a self-service portal with gamification and embedded knowledge, a big band resource and logistics planning tool, and a code deployment tool with error-checking workflow automated by ServiceNow.

Fred Luddy, ServiceNow founder and chief product officer, said, "The ServiceNow modern approach to service automation is different from legacy alternatives. We are proud of the fact that our development efforts are inspired by customer innovation made possible by the ServiceNow platform."

The ServiceNow platform provides customers with access to shared services such as graphical workflow, notifications, integrations, work queues, reporting, CMDB, SLAs and a business service catalog. IT organizations use ServiceNow to automate various non-IT, line-of-business workflows such as HR, facilities, finance, etc.

In addition, a live instance of ServiceNow is always available at

About ServiceNow
ServiceNow is a leading provider of cloud-based services that automate enterprise IT operations. We focus on transforming enterprise IT by automating and standardizing business processes and consolidating IT across the global enterprise. Organizations deploy our service to create a single system of record for enterprise IT, lower operational costs and enhance efficiency. Additionally, our customers use our extensible platform to build custom applications for automating activities unique to their business requirements. For more information visit

Any unreleased services, features or functions referenced in this document, our website or other press releases or public statements that are not currently available are subject to change at ServiceNow's discretion and may not be delivered as planned or at all. Customers who purchase ServiceNow services should make their purchase decisions based upon services, features and functions that are currently available.

Copyright © 2012. ServiceNow. All rights reserved. ServiceNow and the ServiceNow logo are registered trademarks of ServiceNow. All other brand and product names are trademarks or registered trademarks of their respective holders.

ServiceNow media contact:
Rhett Glauser
Twitter: @rglauser

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