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More Than One Billion Social Relationships Now Managed via the Vitrue SRM

Milestone Signals Company Growth and Increasing Adoption and Importance of Social Media for Consumers and Brands (November 22, 2011)

ATLANTA, GA -- (Marketwire) -- 11/22/11 -- Vitrue (, the leading social relationship platform, today announced that the Vitrue SRM platform now manages more than one billion social relationships across Facebook, Twitter and Google+. Vitrue's SaaS platform solution helps global brands and agencies manage their social relationships with consumers as well as deploy social marketing campaigns and communications that easily achieve scale with the ability to deliver hyper-targeted content at regional and local levels. Vitrue officially crossed the 1 billion mark on Friday, November 18, and now manages more than 1,029,904,661 social relationships, reaching more social consumers each day.

"Brands have clearly adopted the power of connecting and engaging with consumers on social and increasingly those connections are coming across multiple social platforms, led by Facebook but also Twitter and now Google+," said Reggie Bradford, CEO and founder of Vitrue. "This milestone simply reinforces my belief in the power of social for consumers and brands alike. Marketers for almost every sized business will need to be using a social marketing platform, like our Vitrue SRM, to manage their increasingly expanding and sophisticated social communities through one centralized interface."

"As consumers are becoming increasingly connected through social and mobile networks, brands too must adopt new channels to reach and engage," said Brian Solis, principal analyst at Altimeter and author of the recently released The End of Business as Usual. "2010 and 2011 were clearly the years brands shifted notable focus and resources to social media. As social media becomes a way of life, brands will need to further invest in social platforms as a means of not only managing new communities, but fostering customer relationships as well."

The one-billionth milestone demonstrates the growth and importance of social channels for consumers and brands, as well as Vitrue's increased company momentum and continued innovation. The one billion represents Vitrue's clients' aggregated social relationships with their consumers (likes, followers, pluses) on Facebook, Twitter, and Google+. Consider some facts below:

  • As consumers and brands presence on social increased, so did the Vitrue SRM platform: In March 2010, the platform crossed 20M fans managed; on July 21, 2010 it hit 106M; November 2, 2010 it reached 301M; March 27, 2011 it topped 500M; June 25, 2011 it hit 751M; August 12, 2011 it reached 900M; and it crossed 1B on Friday, November 18, 2011.

  • Vitrue added more than 200 clients in the past 15 months alone, with currently more than 500 global brands and agencies using the Vitrue SRM, including McDonald's, American Express, AT&T, jcpenney and P&G.

  • Vitrue was selected by Google as a launch partner in Google+ API. With this recent partnership, brands using the Vitrue SRM can manage communication and seamlessly engage with consumers across the social media landscape, including Facebook, Twitter, Google+ and YouTube, all from one centralized social relationship management interface.

  • Vitrue launched the Vitrue SRM 3.0, the most robust version of its platform to date giving marketers the ability to easily execute engaging, social marketing communications on a global and local scale, with enhanced analytics and metrics to measure, understand and determine the best social tactics for success.

About Vitrue
Vitrue ( is the leading social marketing platform, offering software-as-a-service (SaaS) solutions to help brands and agencies harness the marketing potential of social and manage their expanding and sophisticated social communities on Facebook, Twitter, Google+, YouTube and emerging platforms. The industry-leading Vitrue Social Relationship Management (SRM) platform is collectively managing its clients' more than one billion social relationships in 47 countries across more than 4,500 Facebook, Twitter and Google+ accounts.

Marissa Arnold

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