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More Than 3,000 Small Businesses Have Signed Up for Pontiflex AdLeads Mobile Self-Serve Platform

Small Businesses in 27 Countries Are Using the Self-Serve Platform to Market Hyper-Locally and Acquire New Customers on Mobile Devices (June 27, 2012)

BROOKLYN, NY -- (Marketwire) -- 06/27/12 -- Pontiflex, Inc., the industry's leading mobile signup ad platform, today announced that small businesses such as Brownhub are reporting over 100 percent ROI on AdLeads Self-Serve Mobile Signup Ad Platform. More than 3,000 local businesses have signed up for the AdLeads self serve mobile signup ad platform since its launch in March 2012. Other small businesses running mobile signup ads in iPhone, iPad and Android apps via AdLeads include Jenson USA, Zumba Classes in Toronto, DoGoodByUs, Walk-In Beauty and Off to Neverland Travel and Saleway in Israel.

Through Pontiflex AdLeads, businesses can target ads to specific neighborhoods, cities, states and countries. Daily deals site Brownhub is one of hundreds of businesses to geo-target ads to specific cities within the US. Brownhub.com launched their first AdLeads campaign geo-targeted to Chicago. Since then, they have expanded their campaign to target five cities within the US.

"With AdLeads I can actually connect to an actual person who has explicitly opted-in to receive Brownhub deals," said Adil Qayyum, co-founder and CEO, Brownhub. "There's no more need to pay for clicks. AdLeads is the only way for Brownhub to run mobile ads and get connected with people from the cities we want."

Jenson USA is an online retailer that sells complete bikes, bicycle parts and accessories. The company was founded by Mike Cachat, a bicycle enthusiast who has been building bicycles since he was thirteen years old. Jenson USA used AdLeads to acquire new email subscribers for its newsletter.


"At Jenson USA, we are passionate about connecting with bicycle lovers," said Jason Scott, Email Marketing Manager, JensonUSA.com. "With AdLeads, we are able to reach these people on mobile devices and do it in a profitable way. We only pay for leads and not wasted clicks. The leads we've received have been excellent and paid off quickly."

Saleway is a performance driven agency and marketing consulting firm based in Tel Aviv, Israel. "At Saleway, we are all about return on investment," says Dafna Cohen, Owner & CEO, Saleway. "With mobile signup ads, we pay only for people that have signed up. Which is great. What's more, with AdLeads, we are also able to connect with a highly engaged audience. According to Israeli law, we have to send people who have signed up for an ad another email asking that they opt-in again. Most of the people acquired through AdLeads completed the double opt-in."

70.2 percent of the mobile signup ad campaigns on AdLeads have been started by US based local businesses -- 84 percent of these campaigns were hyperlocal, targeted to specific cities and neighborhoods, within the United States. For businesses located outside the United States, over three quarters of the campaigns were started by local businesses in Australia, United Kingdom, Canada, Netherlands and India. Additionally, businesses across diverse industry categories have used mobile signup ads to get new customers for their businesses. More specifically, over 50 percent of the campaigns were started by businesses in the finance, health, telecom, advocacy, beauty and fitness, shopping and daily deals categories.

"Especially in today's economy, local businesses all over the world can't afford to waste money on advertising that doesn't work," said Zephrin Lasker, CEO and Co-founder, Pontiflex. "We're happy to give them an easy to use self-serve mobile ad tool that delivers real returns on their dollars and helps their businesses grow."

Businesses can find all the necessary tools and information to launch and manage mobile signup advertising campaigns at www.adleads.com.

About AdLeads

AdLeads is the industry's first self-serve mobile signup ad platform. With AdLeads, businesses of all sizes can run ads on top iPhone, iPad and Android apps. They only pay when someone signs up to hear from them -- and never for wasted clicks or impressions. Since its launch in March 2012, hundreds of businesses like children's publisher Paper Hat Press, Brooklyn-based restaurant Nita Nita and Australian daily deal website Catalogue Central have used AdLeads to get new customers and grow their businesses.

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Melissa Sheridan
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