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More Than 100,000 Students and Alumni Tell AfterCollege Where They Want to Work

AfterCollege's Employer Popularity Index Passes 100,000 Followers and Offers Employers Innovative Brand Analytics and Access to Top Entry-Level Talent (November 29, 2011)

SAN FRANCISCO, CA -- (Marketwire) -- 11/29/11 -- AfterCollege (http://www.aftercollege.com), the largest professional talent network for college students and recent graduates, today announced that its Employer Popularity Index (http://www.aftercollege.com/popularity/) recently passed 100,000 followers. The Employer Popularity Index (EPI) is a real-time, visual representation of employer popularity on thousands of college campuses across the nation.

Despite being in limited release for less than a year, the EPI has quickly surpassed the 100,000 follower mark and is quickly becoming the go-to resource for recruiters looking to measure the effectiveness of their on campus recruiting and branding initiatives. Recruiters use the EPI to research particular universities to see where they rank among their competitors, as well as to discover exactly what types of students and recent graduates are expressing interest in working for their company.

According to Brian Heifferon, COO of AfterCollege, the data that the EPI surfaces are having the desired impact on the entry-level recruiting market. "Our goal in developing this product is to provide useful data to recruiters that will help them make smarter recruiting decisions on campus. Since our rankings are based on real-time data and not on outdated surveys, recruiters can see the impact of their marketing and branding campaigns, and those of their competitors, instantly. It's this combination of real-time analytics and our access to over 3,000,000 students and alumni that recruiters are finding appealing."

The top ten popular companies on the EPI are currently listed as Google, Kaiser Permanente, Microsoft, IBM, Intel Corporation, The Boeing Company, Lockheed Martin, Apple, General Electric and Amazon. The followers of these companies, organized into company-specific Talent Networks, span the spectrum from freshmen to PhD candidates, and from physicists to accounting majors. And due to popular demand, AfterCollege recently enabled the ability for companies to be alerted when new students and alumni join their Talent Network, and to communicate directly with those candidates through a private messaging system.


Building on the momentum created by the Employer Popularity Index, Heifferon also mentions that AfterCollege is expecting to launch an advanced set of new user profiles and communication tools to better connect its students, alumni, employers and school administrators in the coming months.

To learn more about AfterCollege and its Employer Popularity Index, please call 1-877-725-7721 or visit www.aftercollege.com.

About AfterCollege

AfterCollege (http://www.aftercollege.com) is the largest professional talent network for college students and recent graduates, connecting 3,000,000 users with employers each year through career networks at colleges and professional associations. Founded in 1999, AfterCollege powers the largest number of career networks on the internet. Its proprietary platform and job distribution technology translate to more relevant connections and career content for users and to more qualified talent for employers. AfterCollege's approach is patented under U.S. Patent Number 7,213,019.

For more information on AfterCollege visit www.aftercollege.com.

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