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Moolah Media Launches SMS Performance-Based Mobile Advertising

  (February 24, 2011)

San Francisco, CA (Vocus/PRWEB) February 24, 2011

Moolah Media, the leading performance based mobile ad network, today announced the official launch of its platform in the massive market of text-messaging-based advertising. Since its beta launch last month, Moolah has already serving 100 million SMS ad impressions per month.

Moolahs SMS-based mobile advertising is just one more effort from the network to help its advertisers create the most effective mobile campaigns, and to aid publishers in finding the best ways to monetize their messaging inventory. Moolah Media is already generating 300,000 paid leads and consumer acquisitions each month through its existing mobile ad network. With higher fill rates and better payouts, publishers should expect increased profits using Moolahs SMS ad insertion and serving solution.

The solution has already proven effective with social media, mobile search and mobile alert publishers.

Incorporating into Moolahs monetization platform is simple. SMS publishers can simply integrate with the standards-based API and get started in less than five minutes.

Our strong presence in SMS is yet another example of how we are helping our advertisers reach customers in new ways, and helping mobile publishers monetize their SMS inventory, said Shawn Scheuer, CEO of Moolah Media.

About Moolah Media:

Moolah Media is the highest performing US-based mobile affiliate network. Founded in November 2010, Moolah Media generates high quality leads, registrations and sales for advertisers. The network provides reliable mobile inventory monetization for publisher, and an interactive and informative experience for mobile users. Utilizing its proprietary ad serving and tracking platform, Moolah Media supports all types of mobile inventory including text message, mobile browser, and iPhone and Android mobile applications. Moolah provides publishers and advertisers with real-time reporting on all aspects of ad performance.


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