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Monstro Releases Social Music Charts -- First Charts to Measure Music Shared on Social Networks(April 24, 2012)
LOUISVILLE, KY -- (Marketwire) -- 04/24/12 -- Monstro (themonstro.com) announced today the release of the Monstro Social Music Charts, the only charts to measure music that fans are sharing on their social networks in real time. By measuring the social buzz of each band or song, the charts can immediately identify breakout acts or hits before they appear on mainstream charts.
Monstro captures and analyzes the top songs and artists being shared from popular music services such as Spotify, Hype Machine, iTunes/Ping, Rdio and YouTube. The three charts include the Monstro Top 40, Top 10 by Channel/Source and Top 10 Artists, and can be seen in three time frames -- Now, Yesterday and Last Week. When clicking on a song or artist, users can drill down to see overall trends, distribution of buzz by channel (Spotify, YouTube, etc.), top songs for that artist and who has shared that song or artist recently. For example, Gotye's song, "Somebody That I Used to Know" holds the number one spot as the most shared song in the last 30 days, shared fairly evenly from all major sources and is also one of the top three artists shared now, yesterday and last week.
"The top questions in the music industry today are: 'How are fans discovering and enjoying artists? Are my promotions increasing the fan base? and What songs are fans sharing the most?' We designed the social music charts to provide these answers with more depth than has ever been possible," said Terry Goertz, co-founder and co-CEO, Monstro. "The charts also give artists a way to monitor their social buzz and interact with fans directly."
"Monstro's big data goes far beyond other charts that simply measure 'Likes' and new fans," said Jeff Fedor, co-founder and co-CEO, Monstro. "Monstro's social music charts get into fan activity via social media. For event organizers and venue owners, it's clear to see in real time which artists are getting attention and which ones are falling out of favor with their fans."
To see The Monstro Social Music Charts, go to themonstro.com.
Monstro is big data for music, delivering social media analytics for the music industry, artists and for events in real time. The data is segmented across four dimensions: by artist, song, channel and fan. Data is collected and presented to provide what is happening now, what happened last week, and in the last 30-days, driving direct to consumer strategy and insight to the music industry. Monstro is a product of ParkVu, Inc. Screen shots and more information can be found at themonstro.com.
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