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Monkeyhead Delivers Feature, TV Titles for Tanner Hall's "The Massive" from Red Bull Moving Images, Trainjump Entertainment"The Massive" Documentary Feature Releases on Blu-Ray DVD, Coming to iTunes.com in February
Produced by Red Bull Moving Images and Trainjump Entertainment, the documentary feature "The Massive" from director Constantine Papanicolaou debuted last September in Santa Monica, and went on to screen at live events in Boulder, Montreal, Park City, Spokane and Portland, Seattle and Calgary. The film is set for worldwide release on Feb. 15 on iTunes.com, and it was also just released on Blu-Ray DVD.
Josh Sahley, founder and creative director of LA-based Monkeyhead, has collaborated with the executives from Trainjump and Red Bull on several projects over the past year. Specifically for this project, Papanicolaou presented Sahley and his colleagues a two-fold assignment: first, to create a cinematic opening title sequence for "The Massive" showcasing and introducing the featured skiers, and next, to create a second, more broadcast-style opening for "Making Of: The Massive," a forthcoming episodic TV series.
True to his standard approach of commissioning specific artistic teams for individual assignments, Sahley brought in well-known LA designer and animator Anthony Furlong to serve as art director, and also added artists David Silvers and Anthony Hurd to his project team. "Their goal was to make this stand out over anything else and become the benchmark for its genre," Sahley said. "Ever since seeing the movie 'Se7en,' I've been fascinated with the art form of movie titles, so when we were invited to be a part of this project, I jumped all over it," Sahley said. "We were given some free range to bring something new to the table. After going over tons of movie opens and action sport opens, we started boarding up the concept. Our goal was to give it different sections that flowed together and kept it visually interesting."
|Titles for Making Of: The Massive. Titles for feature film are available here .|
In the main title sequence for "The Massive," viewers see many distinct worlds. After first descending into a live-action shot of Hall's eye, an animated version of the inner brain path appears and opens up into the movie's title, which fills with ice. Next, an ice chamber presents the featured skiers inside an icy world, before leading to an artistically rendered continuous shot of skiers ripping their way down a mountain. At the end, a partially finished base area appears on a digital grid, along with the last opening credits.
"We went so far in one direction for the movie title that we wanted to be a little less obvious with our approach and colors for the TV project's titles," Sahley explained. "We kept it heavily saturated in red and orange, kept the content constantly moving, and put some extra efforts into finding unique transitions to get from skier to skier within the mixed 2D and 3D world."
"Monkeyhead is the s@#t," said Papanicolaou. "They absolutely crushed it on the opening titles for "The Massive." No film in the history of action sports has a title sequence even half as badass."
Both projects feature original musical tracks created by artist Cali P.
Using numerous 8-core Macs running Boot Camp with XP 64-bit for all the 3D content, Monkeyhead's toolset also included Photoshop, After Effects and Maya. Sahley also explained that the heavy use of polygons in both sequences required a true 64-bit pipeline for rendering. Render Titan was used for extra support to hit the short deadline.
A complete project credits listing for both projects is available upon request, and more information on "The Massive" feature and TV releases are available online at http://www.redbullskiing.com/events/themassive/.
Monkeyhead was launched in Santa Monica, California, in 2006 by well known Los Angeles motion design artist and creative director Josh Sahley. By delivering consistently innovative projects and focusing on total dedication to an A--list roster of ad agency and consumer brand clientele, the company quickly built a solid track record and reputation. Since moving to a larger studio in Culver City in 2008, under Sahley's creative direction and through his management approach pairing specific artistic teams for individual assignments, Monkeyhead continues to evolve its style in delivering groundbreaking commercial spots, broadcast show packages, branded entertainment, movie/TV titles and visual effects sequences. For more information, please call 1.310.836.7600 or visit www.monkeyhead.com.
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