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Modulus Opens Doors For MPEG-4 AVC Development

Facilities dedicated to AVC SD & HD demo and evaluation (July 20, 2004)

Modulus Video, Inc., a provider of award-winning broadcast quality MPEG-4 AVC video compression systems for high definition (HD) and standard definition (SD) television, announced today that it has opened the doors to its new world headquarters in Sunnyvale, CA, in the heart of Silicon Valley. The only company dedicated exclusively to broadcast quality MPEG-4 AVC solutions now offers the world's first demonstration and evaluation facility devoted to AVC SD & HD. The 20,000 square foot facility more than quadruples the company's available space and features advanced world-class engineering facilities.

?Since NAB 2004 in April, we have been thrilled by the response to Modulus Video's AVC encoding solutions and this new facility provides us with the infrastructure to fully support this emerging market, said Bob Wilson, Chairman & CEO of Modulus Video. ?We encourage the industry to join us in Sunnyvale and see first-hand how AVC solutions from Modulus Video meet the rapidly growing demand for SD and HD digital services with simple modifications to their existing infrastructure.


The new Modulus Video offices are located at: 985 Stewart Drive Sunnyvale, CA 94085 Tel: (408) 245 2150 FAX: +1 408-245-2159 EMAIL: info@modulusvideo.com

The Modulus AVC demonstration and evaluation facility is the best place in the world to see real-time, broadcast quality AVC encoders and decoders that support the new AVC standard, the widely-recognized replacement for the MPEG-2 broadcast video compression standard. This facility is ideally suited to support integration activities for early adopters and Modulus Video development partners, as well as for conducting AVC technology evaluation for broadcast, postproduction, Telco and satellite applications.

Parties interested in visiting the demo facility are encouraged to contact the Modulus Video Demonstration Hotline at NUMBER [open] or email demo@modulusvideo.com.

AVC -- The New Standard for Digital Video
Current digital video distribution is based primarily on MPEG-2, a nearly ten year old standard that has reached its limit of video compression efficiency. MPEG-4 AVC (also known as H.264 / MPEG-4.10), a new and open video compression standard, was ratified in 2003 by the ITU and the MPEG. MPEG-4 AVC has been shown to outperform MPEG-2 by at least a factor of two, thus requiring 50% or less bandwidth or storage capacity for equivalent quality. MPEG-4 AVC replaces MPEG-2 as a compression standard while taking advantage of the ubiquitous presence and massive investment in MPEG-2 broadcast infrastructure by preserving it as the transport protocol. As a result of these benefits, MPEG-4 AVC is expected to become the dominant standard worldwide for broadcast-quality video compression across all media and formats. MPEG-4 AVC benefits accrue to existing broadcasters and new entrants for HD and SD applications.


About Modulus Video, Inc.
Modulus Video, Inc. is a provider of next generation high definition (HD) and standard definition (SD) video compression solutions for digital television based on the AVC (H.264 / MPEG-4.10) standard. Its products include encoders and professional decoders / analyzers, for broadcast, narrowcast and video-on-demand that provide significantly greater efficiency over legacy MPEG-2 systems, while working seamlessly within that existing transport infrastructure. Modulus provides long-term, cost-effective solutions for meeting the increased demand for bandwidth confronting market segments including : contribution / distribution; digital television delivered via satellite, cable, terrestrial, or DSL; DVD mastering; and enterprise networks. Modulus is based in Sunnyvale, California and was founded in 2002. For more information, please visit
www.ModulusVideo.com.

 


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Related Keywords:Modulus Video, MPEG-4 AVC, AVC SD & HD, Bob Wilson, encoders, decoders, MPEG-4, H.264, MPEG-4.10, compression,

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