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Model Metrics Partners With Leading Molecular Diagnostics Company to Help Eye Care Professionals Improve the Management of Age-Related Macular Degeneration Patients

Model Metrics' Customized Cloud Application Enables Arctic Diagnostics to Focus on Its Mission to Help Physicians Identify the Leading Cause of Blindness in the U.S. (October 12, 2011)

CHICAGO, IL -- (Marketwire) -- 10/12/11 -- Model Metrics, the leader in cloud computing services for the enterprise, today announced the success its customer, Arctic Diagnostics, is achieving by running its business in the cloud. Arctic Diagnostics commercializes genetic discoveries with the goal of improving health care outcomes. Arctic Diagnostics partnered with Model Metrics to customize and deploy its cloud application to support its mission of quantifying the genetic risk of patients with Age-related Macular Degeneration (AMD) by making Macula Risk® part of the AMD standard of care.

"Our number one focus is educating and supporting the almost 40,000 U.S. eye care professionals (ECP's) who are the vanguard of eye care in the U.S. on the importance of the Macula Risk test to prevent vision loss," said Jim Pelot, CFO & COO of Arctic Diagnostics. "By working with Model Metrics to employ a technology-based strategy to identify, reach and educate this community utilizing the cloud, we've gained velocity and significant capital leverage with minimal IT infrastructure investment."

Using the Cloud to Scale Efforts to End Blindness
Arctic Diagnostics is the provider of Macula Risk, a prognostic DNA test that identifies individuals who may have inherited disease-causing genes for increased risk of vision loss from AMD as they age. It is estimated that 30 million people in the U.S. have the early form of this disease, the leading cause of blindness in this country.

Arctic Diagnostics' business is focused on the adoption of the Macula Risk test as a standard of care. To accomplish this requires the education of ECP's. Arctic Diagnostics embarked on a strategy to leverage cutting-edge cloud technology as extensively as possible in order to run a streamlined organization that can support relationships with thousands of physicians and manage administration of the Macula Risk test.

  • Working with Model Metrics, Arctic Diagnostics deployed a cloud-based CRM application that is used to track its relationships with partners and the almost 40,000 ECP's across the country, including providing education, training and simplifying their ability to order the test and access results.
  • Physicians can order Macula Risk test kits directly off the Macula Risk website. Orders are submitted into the cloud CRM system and fulfilled through an integration with a fulfillment partner. The application is also customized to provide real time visibility into the shipping status of pending kit orders at FedEx and UPS.
  • Laboratory partners upload anonymized test data directly into the cloud CRM application so that Arctic Diagnostics can track genetic results. It can also track which physicians are successfully administering the test and who may need more training, as well as variables such as how quickly test results are returned and reimbursement from different insurers. Future plans include providing physicians with this same level of access via a portal.

"Arctic Diagnostics is a great example of a company leveraging the cloud for business agility and scale so that it can remain a streamlined organization focused on its mission," said Adam Caplan, CEO of Model Metrics.

About Model Metrics
Model Metrics delivers solutions and services at the cutting edge of the cloud computing industry. Since its founding in 2003, Model Metrics has become one of the most diversified and respected partners of, Amazon Web Services, Adobe, Apple, and Google. Headquartered in Chicago with offices across the country, Model Metrics' customer base spans all industries and includes enterprises such as Abbott, Allergan, Aon, Honeywell, L'Oreal, MasterCard, Medtronic, NBC Universal, The Boeing Company and Walgreens.

With a focus on mobile and call center technology, social enterprise solutions, business process and change management innovation, and custom development, Model Metrics has completed 1,500+ implementations for mid-sized and Fortune 1000 companies. Its world-class application development skills using, Adobe Flex and AIR, Amazon Web Services, Google and the Apple iPhone enable the creation of custom applications featuring multimedia-rich user experiences. To learn more, visit Follow us on Twitter at @modelmetricsinc.

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Kelly Indrieri
Public Relations
Model Metrics
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