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Mobliss to Bring Popular JUMBLE Game to Nextel Wireless Web

(October 23, 2001)
Mobliss, Inc., a leading wireless media company, has released the popular Wireless JUMBLE game, in conjunction with Tribune Media Services (TMS), to be available now on the Nextel Online Internet Wireless Service provided by Nextel Communications Inc.

"We are delighted that a premier communications carrier like Nextel has chosen us to provide their wireless subscribers with Mobliss entertainment applications," said Brian Levin, president of Mobliss. "JUMBLE is the most popular branded game for wireless devices and it is positioned for skyrocketing success by being available to the nearly 1.5 million Wireless Web customers Nextel reported through the first half of this year."


"Nextel provides a wide of array of portal content on the Nextel Wireless Web so subscribers can access the business information and services as well as online entertainment they want when on the go," said Tim Dunne, vice president of business development at Nextel. "JUMBLE is an intelligent, stimulating game that provides a fun diversion for business customers during downtime and will also increase comfort levels for entering text on our Internet-ready phones."

On the Nextel Wireless Web, JUMBLE leverages the Nextel nationwide packet data network. Other Nextel services include digital cellular, Nextel Direct Connect, which is a digital two-way radio feature, text and numeric messaging and two-way messaging. Nextel is the only U.S. wireless carrier to offer Java-enabled, Internet ready phones.

Mobliss is focused on the development and deployment of effective media properties on wireless devices. The Mobliss Pervasive Marketing Platform (PMP) includes a Multi-Player Gaming Engine that allows JUMBLE players to test their skill against friends or strangers while scoring points for speedy answers and provides device optimization technology for universal delivery and a common user experience across platforms.

Advertising and sponsorship opportunities are integrated into the Mobliss package. For JUMBLE, these opportunities will include use of interstitial ads (online ads that pop up to readers automatically), prize and offer redemption, and contextual prize sponsorship.

Mobliss' branded promotional campaigns currently include games, contests, and sweepstakes. By contextually integrating advertising in entertainment, marketers can be more efficient in creating and retaining relevant customer bases. Operators can also benefit from Mobliss' technology by providing subscribers with a compelling experience on their device.

JUMBLE(R) is seen by more than 70 million readers every day. JUMBLE(R) appears in more than 600 newspapers across the country. The family of JUMBLE products includes classic JUMBLE(R), JUMBLE(R) PLUS, JUMBLE(R) CROSSWORDS(TM). JUMBLE(R) FOR KIDS, JUMBLE(R) FOR THE CLASSROOM and TUMBLEWORDS(TM). JUMBLE can be found in many licensed products including books, calendars and electronic toys.

For more information about Mobliss, please contact Grace Alfredo at 610-642-8253.

About Mobliss

Mobliss, based in Seattle, WA, is a leading wireless media and marketing company committed to connecting marketers to some 500 million users of wireless devices worldwide. The company creates, develops and distributes highly interactive programming designed to entertain, engage, inform and aggregate a highly affluent mobile audience and transform them into customers -- using their wireless devices. Mobliss (www.mobliss.com) currently holds agreements with four of the five largest wireless service providers in the United States, and serves leading brand and consumer marketers. The company's proprietary Pervasive Marketing Platform (PMP) allows media companies and marketers to optimize their message according to a subscriber's wireless capabilities, preferences, demographics, permission and geographic location.

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Related Keywords:Mobliss, JUMBLE Game, Nextel Wireless Web

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