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Mobiquity Provides Comprehensive Digital and Mobile Business Strategy Services to Financial Services and Investment Advisory Leader, Janney Montgomery Scott

Mobiquity Helps Janney Capitalize on Its Business Opportunity in Today's Digital World (February 23, 2012)

BOSTON, MA -- (Marketwire) -- 02/23/12 -- Mobiquity, a professional services firm specializing in the design, build, deployment and management of innovative enterprise-class mobile solutions, today announced it provided financial services and investment advisory leader, Janney Montgomery Scott, with a comprehensive digital strategy and tactical playbook to help the firm capitalize on its opportunities in today's digital world.

Through the course of its strategy development, Mobiquity focused on helping Janney navigate the strictly regulated environment of financial services compliance, while balancing client and employee communications demands and technology expectations. Janney needed a partner like Mobiquity that was capable of taking a pragmatic approach to building an integrated digital strategy -- including web, mobile applications and social media and plan for moving forward.

What's New:

  • Mobiquity worked with Janney to conduct comprehensive research including in-depth internal interviews and surveys, industry research across web, mobile and social media, and Mobiquity's proprietary Mobile Innovation Workshop.
    • These activities helped determine where Janney fell across the industry as a whole, as well as against their direct competitors, and helped identify the areas of greatest need and opportunities for employees and clients.
  • Mobiquity then conducted broad brainstorming and idea sessions to identify the best B2C and B2B mobile application solutions. Mobiquity also identified gaps and provided recommendations across digital analytics, social media, and digital feature functionality.
  • The resulting plan will help Janney build a digital platform to meet their goals of improving client experience, driving internal efficiencies, creating brand awareness, and driving new client acquisition.

Comments on the News:

"We found Mobiquity's experience and insight extremely valuable in understanding the rapidly changing mobile landscape, in developing specific opportunities for us, and through the creation of an actionable digital playbook that help to improve our client experience," said Karen Shakoske, Janney's senior vice president of marketing and corporate communications.

"When it comes to helping a company think through its approach to digital and mobile, the devil's in the details," said Scott Snyder, president and Chief Strategy Officer of Mobiquity. "Mobiquity brings to each client assignment a proven methodology that allows us to fully understand the specific challenges and opportunities that client has before them. Armed with that knowledge, we develop strategic plans that are comprehensive, forward-looking and innovative. Mobiquity then brings these plans to life through advanced design and implementation capabilities so clients can fully capture new revenue opportunities and develop business processes that meet changing customer and employee demands."

About Mobiquity

Mobiquity is a professional services firm working with the Global 2000 to design, build deploy and manage enterprise-class mobile solutions. With Mobiquity, clients uniquely benefit from the breadth and depth of our cross-disciplinary teams to unleash the power of mobile. Our strategists map out how mobile technology can drive business innovation. Our user experience designers create apps that engage the user and promote the brand. And our development team builds integrated business solutions that drive success. Co-founded by consulting veteran Bill Seibel (COO, Cambridge Technology Partners, CEO, ZEFER) and leading mobile strategist Dr. Scott Snyder (President, Breakthru Advisors, CEO and President, Decision Strategies International), Mobiquity has teamed the leaders from the client-server and internet waves with those driving innovation in mobile today. To learn more, visit www.mobiquityinc.com.

About Janney

Janney Montgomery Scott LLC is a leading financial services firm that provides advice to individual, corporate and institutional clients. Our expertise includes guidance about asset management, corporate and public finance, equity and fixed income investing, equity research, institutional equity and fixed income sales and trading, investment strategy, financial planning, mergers and acquisitions, public and private capital raising, portfolio management, retirement and income planning, and wealth management. Janney is an independently operated subsidiary of The Penn Mutual Life Insurance Company and is a member of the Financial Industry Regulatory Authority (FINRA) and Securities Investor Protection Corporation (SIPC). www.janney.com

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