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Mobiquity Adds Noted Mobile Thought-Leaders to Advisory Board

Business and Academic Visionaries Join Company's Advisory Board (October 25, 2011)

BOSTON, MA -- (Marketwire) -- 10/25/11 -- Mobiquity (, a professional services firm specializing in the design, build, deployment and management of innovative enterprise-class mobile solutions, today announced additional members to its expert Advisory Board. New members include Beth Andersen, President of Aetna's West Region; futurist, educator and author, Thornton May; Mark Pecen, Vice President, Advanced Technology for Research in Motion Limited (RIM); and Roy Rosin, Vice President of Innovation for Intuit. These thought-leaders join other members of Mobiquity's Advisory Board in helping the organization continue meeting growing market demand for its range of enterprise-class mobile solutions across a number of vertical markets.

"Delivering innovation to help businesses capitalize on the power of mobile computing is at the heart of everything we do at Mobiquity," said Bill Seibel, co-founder and CEO of Mobiquity. "So I'm delighted to welcome our new Advisory Board members, each of whom has a proven record of fostering new ideas in their respective industries. I'm certain Beth, Thornton, Mark and Roy will each make significant contributions to the growth of Mobiquity's business and helping to drive new thinking that shapes our clients' mobile agendas."

About Mobiquity's Advisory Board:

Beth Andersen
Beth Andersen is President of Aetna's West Region. In this role, Ms. Andersen has operational and financial responsibility for Aetna's Individual, Small Group, Mid Market, Medicare and Public Sector customers, as well as provider network management within the region. Prior to taking this role in January 2010, Ms. Andersen was the President of the Small and Middle Market business segments for Aetna's West region. Ms. Andersen was in this role since 2001. A healthcare executive with over 25 years experience, Ms. Andersen has held various management positions in Sales, Customer operations and Underwriting. Her professional affiliations include serving on the Board of the California Association of Health Plans.

Thornton May
Thornton May is a futurist, educator and author. His extensive experience researching and consulting on the role and behaviors of "C" level executives in creating value with information technology has won him an unquestioned place on the short list of serious thinkers on this topic. May has been honored by eWeek with inclusion on its list of Top 100 Most Influential People in IT. He was also named "one of the top 50 brains in business" by Fast Company magazine. May serves as Executive Director and Dean at the IT Leadership Academy in Jacksonville, Florida; Futurist - External Technology Advisory Board at the Franklin W. Olin College of Engineering; and Co-founder of the CIO Solutions Gallery at the Fisher College of Business [the Ohio State University] where he also teaches the MIS program for eMBAs. May's insights have appeared in national publications including the Harvard Business Review, The Financial Times, The Wall Street Journal, the M.I.T. Sloan Management Review, USA Today and others. He is a columnist at Computerworld and has served as an Advisor to the Founding Editors of Fast Company Magazine. May is the author of a new book, The New Know: Innovation Powered by Analytics.

Mark Pecen
Mark Pecen serves as Vice President, Advanced Technology for Research in Motion Limited (RIM), makers of the BlackBerry wireless devices, systems and services. Pecan is responsible for economic and strategic assessment of advanced wireless technology investments, commercialization of applied research, strategic technology partnerships and customer collaboration on future technology deployment. Pecen established RIM's Advanced Technology Research Centre in 2005. The centre's focus is wireless systems research, including all aspects from radio frequency hardware and antennas to core network technology and wireless-specific services. It serves as an internal incubator for technology for new products, features and global wireless standards. Pecen represents RIM to industry and academic organizations, and serves as an advisor to Canadian government on wireless communication and research. He holds board positions on 3G Americas, Ecole Polytechnique, Wilfred Laurier University School of Business, Quantum Works academic network for quantum information research and the Communication Research Centre (CRC) of Industry Canada. As a veteran of the wireless industry, Pecen holds more than 100 fundamental patents in areas of mobile communication, networking and computing.

Roy Rosin
Roy Rosin is Vice President of Innovation at Intuit, a leading software company best known for Quicken, QuickBooks and TurboTax. Rosin currently advises new teams across the company and manages the Brainstorm business, Intuit's innovation management platform. In shaping an innovation role, he led changes in how Intuit manages new business creation, allowing small teams pursuing new opportunities to get to market and experiment rapidly. Rosin also introduced innovation programs that dramatically increased entrepreneurial activity, projects in the pipeline and new product launches. Prior to his current position, Rosin was General Manager for Intuit's consumer division where he was responsible for a $115 million portfolio of businesses including Quicken software. His team achieved record profitability and product leadership that captured every major software industry award, while growing the active user base to 14 million consumers. Previously, Rosin was part of the management team that rapidly built Intuit's consumer web businesses and Product Manager for Quicken.

About Mobiquity
Mobiquity is a professional services firm working with the Global 2000 to design, build deploy and manage enterprise-class mobile solutions. With Mobiquity, clients uniquely benefit from the breadth and depth of our cross-disciplinary teams to unleash the power of mobile. Our strategists map out how mobile technology can drive business innovation. Our user experience designers create apps that engage the user and promote the brand. And our development team builds integrated business solutions that drive success. Co-founded by consulting veteran Bill Seibel (COO, Cambridge Technology Partners, CEO, ZEFER) and leading mobile strategist Dr. Scott Snyder (President, Breakthru Advisors, CEO and President, Decision Strategies International), Mobiquity has teamed the leaders from the client-server and internet waves with those driving innovation in mobile today. To learn more, visit

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