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Mobio Identity Systems Helps the Children's Miracle Network Go High-Tech for KidsMobile payment leader partners with North America's beloved children's charity to enable "anywhere" donations using Smartphones (May 19, 2011)
VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 05/19/11 -- Mobio Identity Systems, Inc. (Mobio®), an international mobile payments and marketing company, is pleased to announce its partnership with the Children's Miracle Network (CMN). Mobio will be providing mobile payment and marketing services to CMN and it's high-profile corporate partners. CMN partners will act as distribution points for Mobio-enabled campaigns and programs designed to raise awareness and raise funds for CMN hospitals.
Founded in 1984, CMN has donated $4.3 billion to network hospitals dedicated to saving and improving the lives of children. Now it will be able to bring that fundraising success into the 21st century through Mobio's powerful mobile commerce platform. The public will now be able to donate anywhere a Mobio barcode is displayed. CMN's network of good corporate citizens have already begun to incorporate Mobio technology in a number of creative ways including Dairy Queen®, which is in the process of creating 7.9 million Mobio-enabled Blizzard® cups for its Miracle Treat Day in August. Pull out your Smartphone while enjoying your DQ® treat and scan the cup to donate, instantly.
"Mobio will allow CMN and its partners to dramatically expand their reach and influence a younger and more mobile demographic," said Perry Esler Vice President, Radiothon & Corporate Development, Children's Miracle Network. "With Mobio, existing and potential donors can donate in places and ways we could have never imagined back in 1984."
Mobio turns a Smartphone camera into a specialized QR barcode reader that unlocks the capability for a user to donate through any media (print, web and TV). The Mobio app is available for iPhone, Android and BlackBerry. First-time users download the free Mobio app and register for the secure service. Once registered, a user can then scan a Mobio QR barcode to make a charitable donation using VISA, MasterCard or American Express.
"Partnering with one of the most recognizable fundraising brands in North America is an honor," said Mark Binns, Chief Marketing Officer, Mobio Identity Systems. "With CMN and its partners, Mobio will facilitate a new level of donor interaction and add a little high tech magic to support the miracles they create every day."
For more information on Mobio, visit www.facebook.com/mobioid.
About Mobio Identity Systems, Inc.
Mobio Identity Systems is an identity management company specializing in mobile commerce and mobile marketing applications. Mobio® is the Company's flagship application available on iPhone, Android and Blackberry. Mobio enables "interact anywhere" capabilities by turning Smartphones into "payphones" and "identity exchange devices". Using patented security technology and open source QR barcodes, Mobio allows consumers and businesses to transact and interact anywhere, anytime. Mobio cloaks credit card and identity details during all transactions and interactions thereby protecting the user's identity. The Company is headquartered in Vancouver, B.C. Canada.
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