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Mobio High-Tech 'Feel Good' Donations via iPhone Hits the Airwaves at Ottawa Telethon

(March 16, 2010)

VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 03/16/10 -- Mobio Identity Systems, Inc. -

Editor's Note: There are two photos and one video associated with this news release.

Every year, millions of North American callers jam phone lines of telethon switchboards to contribute to worthy causes. Some enjoy the personal interaction over the phone, but most of us, especially younger generations, would rather not wait on the line.

Canadian company, Mobio Identity Systems, is changing the future of charitable donations; allowing people to donate using technology that most of us are never without - the iPhone. Mobio's leading-edge payment system serves to power the already popular telethon platform, offering new levels of donor attraction to worthy causes including the upcoming University of Ottawa Heart Institute's annual telethon on Sunday March 28, 2010, 9:00am EST - 6:50pm EST (10-hour event).

In a world television exclusive, Mobio will be featured on CTV for the Ottawa Heart's telethon. For the first time in history, viewers will be able to make a real-time donation right off of the TV screen using Mobio.

-- During the 10-hour telethon, a customized Mobio barcode will be displayed on screen to allow iPhone users to scan and donate instantly. -- If donors are unable to watch the telethon, they can visit the Ottawa Hearts or MobioID website and scan the barcode anytime. -- Barcodes will be distributed in local publications as well as over Twitter, Facebook and email for "anytime" donations before, during and after the event.

"We are pleased to have Ottawa Hearts as the first telethon of its kind to be Mobio-enabled," said Clovis Najm, CEO of Mobio Identity Systems. "Ottawa Hearts has always been on the cutting edge of technology and we believe Mobio will increase their donation base and encourage a new generation of young mobile smartphone users to donate to this worthy organization."

The significance of mobile barcode donation capabilities in the not-for-profit sector includes:

-- Ability to inject innovation into the widely traditional telethon space. -- Ability to target younger audiences and appeal to Gen X and Y. -- Increased geographical reach (Mobio barcodes can go viral on Twitter, Facebook, email and phone to phone) -- Ongoing donations possible post-event (once a custom barcode is created it can be used indefinitely in print, advertising, TV, T-shirts etc.)

Recent earthquake relief efforts for Haiti indicate swift movement towards quick and easy ways for donors to "give" using mobile technology.

Users can get Mobio through the App Store, where it is available for free download. Secure registration of a credit card gives you the instant ability to scan any Mobio barcode to make a purchase or donation.

Mobio will be available on Blackberry and Android platforms later this year.

For more information visit:

High resolution photos, video, barcodes and interview opportunities available.

To view the first photo associated with this news release, please click on the following link:

To view the second photo associated with this news release, please click on the following link:

To view the video associated with this news release, please click on the following link:

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Media Contact
Tara Padidar

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Related Keywords: Mobio Identity Systems, Clovis Najm, Ottawa Heart Institute, Telethon, iPhone, Mobile payment, Haiti, Computers/Peripherals, Communications, Digital Audio, Smart Phone, PDA, iPods, iphone, Sales, Advertising, Internet, Marketwire, Inc., Apple Computer, Television, Email,

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