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Mobile Video Sharing Made Easy: Media and User Reviews of Thwapr's New iPhone App

(March 14, 2011)

NEW YORK, NY -- (Marketwire) -- 03/14/11 -- Thwapr, Inc. (OTCBB: THWI), a leading social mobile video and photo sharing service, launched its first iPhone app early last month. The app launch received coverage from Mashable, MacWorld, MacLife, ReadWriteWeb, AppAdvice, The New York Observer, and others. Early reviews of the app from media and users are summarized below.

MacWorld, in an article titled "Share Mobile Videos with Thwapr App," said: "The iPhone makes it easy to shoot video on the fly, but sharing these videos can be a bit tricky. Thwapr's new app and video sharing service, Thwapr, helps overcome the iPhone's video sharing limitations, letting you easily capture and share videos and photos with many types of mobile devices." Mashable, in an article titled "New Video-Sharing iPhone App Supports 30-Minute Clips," said: "Mobile photo sharing is exploding thanks to emerging services that make the experience both fun and seamless. If mobile video sharing is to experience the same boom, startups will need to build solutions that remove friction from the upload and share process. Thwapr appears to be making a big step in that direction."

For the month of February, ReadWriteWeb selected the Thwapr iPhone app as one of their favorite new smartphone apps. AppAdvice, in a product review titled "Tired Of Sharing Your Lifestyle In 30 Second Bursts? Turn Them Into 30 Minute Experiences With Thwapr," said: "The best way to think of Thwapr is an enhanced MMS, or maybe an MMS of this decade. The idea is to share interesting and heartfelt moments with friends and family using a much more immersible means: video." The full text of these articles and more are available via http://www.thwapr.com/articles.aspx.

Selected five star reviews from iTunes AppStore users include: "Great application -- this has completely replaced MMS and email as my way of sharing video with people through mobile devices" and "I was looking for an easy way to share quick videos with people -- Thwapr was just what I was looking for."


Key competitive advantages for the Thwapr iPhone app include broad compatibility for sharing video to 300+ phones, fast mobile to mobile video sharing, importing video to share from a user's Camera Roll, geo-tagging for videos, ability to download videos to device, simple user registration, photo sharing, and more. The Thwapr iPhone app is available in the AppStore via www.itunes.com/apps/thwapr. A launch video is available via http://www.youtube.com/watch?v=bkZ7UzzDGxc

About Thwapr, Inc.
Founded in 2007, Thwapr strives to make mobile video sharing easy to use for both users and brands. Thwapr empowers users to get their moments moving and enables brands to mobilize and monetize content, extending distribution reach while delivering the highest possible quality and user experience regardless of device, network or carrier. Founded by digital video pioneers from Apple, Avid and MTV, Thwapr's patent-pending technology is revolutionizing mobile video. Thwapr is making mobile video sharing easy, fast and fun for the hundreds of millions of consumers with Web-enabled mobile devices. To learn more about the Thwapr iPhone app, visit www.thwapr.com/iphone or text "iphone" to 757575 to view a video about the app. Learn about Thwapr's platform for brands at corp.thwapr.com. Also, visit us at www.thwapr.com, follow us at www.twitter.com/thwapr or Like us at www.facebook.com/thwapr.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the development, costs and results of new business opportunities. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new products and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in Thwapr's annual report on Form 10-K for the most recent fiscal year, Thwapr's quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

Investor Contact:
Thwapr IR
866-991-8822
ir@thwapr.com


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