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Mobile Scanning and 3G iPad Fuel Simple, Social Personal Dietitian Applications Offering Healthy Eating Guidance Anytime, Anywhere

"EAT THIS?" Product Scanner Gives the Thumbs Up (or Down) on Specific Food Items in the Supermarket While "Shop to Lose" for the iPad Offers Portability, Sharability (May 11, 2010)

MOUNTAIN VIEW, CA -- (Marketwire) -- 05/11/10 -- Evincii, a Silicon Valley based innovator in search technology, today announced "EAT THIS?" -- a real-time scanning application that builds upon the company's healthy eating/healthy living product suite. "EAT THIS?" allows consumers to "scan for health" and select healthy foods with just a few clicks and scans with the iPhone. In addition, the company is also announcing 3G iPad compatibility and enhancements for its recently-announced "Shop to Lose" application, which guides dieters to healthy foods in the grocery aisle or at their favorite restaurants.

The "EAT THIS?" mobile scanning application makes it even easier for consumers to choose the right foods to put into their grocery carts -- in real-time. After selecting the proper health profile (Diabetes, Weight Control, Healthy Eating, High Blood Pressure, etc.), a shopper can simply align the barcode edges of a food item -- packaged noodles, for example -- with the arrow. Scanning the product label yields an easy-to-read, color-coded result. A shopper may see a red animated shaking head icon, indicating this is a food to avoid. Or, if the product's nutrients meet his/her healthy eating profile guide, the shopper will see "OK Choice" next to a color-coded scale. The animated smiley face icon shares its opinion by reacting to the appropriateness of the product based on an individual's pre-selected health profile. Further, it provides consumer reviews of food products and suggests alternative items that might be a better choice.

Even more consumers can now reap the benefits of Shop to Lose, the company's mobile application that guides dieters to healthy foods in the grocery aisle or at their favorite restaurants. New Shop to Lose enhancements, including ratings of restaurant menu items and expansion of restaurant coverage, coupled with Apple's recent release of Wi-Fi and 3G models of its iPad touch-screen tablet computer, facilitate healthy weight loss and diabetes control. Consumers can make the healthiest food selections from the supermarket, home, a restaurant or anywhere in between. Now, the personal dietitian becomes a "social dietitian," allowing friends, families, and health professionals to share nutrition and weight loss guidance.

"Our Shop to Lose Restaurant Health Meter now covers more than 80,000 restaurants at 430+ chains, and given all the preliminary interest we've had, we're continuing to add more restaurants to the roster," said Dr. Charlie Koo, founder and CEO of Evincii. "We've always said, 'What You Buy Is What You Eat,' and this is not only true in the grocery aisle -- it applies to dining out as well. Our iPad-enabled 3G allows people to find the right products on the menu based on their dietary goals and health conditions."

The new Shop to Lose "Restaurant Health Meter" rates specific menu items at restaurants based on a user's specific health and diet profile. For example, if users set their health profile as "diabetic, high blood pressure" and want to order something healthy at a well-known burger restaurant, Shop to Lose will indicate which menu items are acceptable to eat (and which are not). The Restaurant Health Meter is based on a color-coded system, with green representing healthy, yellow for "OK to eat" and red signifying, "don't eat this." Users can share with family members in a cab or while sitting at the table and choosing what to order from the menu. The new application takes full advantage of the iPad's "sharability," as it is easier to share the experience on an iPad than an iPhone, and "portability," as you can be connected anywhere, anytime with 3G.

PICKKA Shop to Lose is available today, free of charge at, or in the Apple App Store at for iPhone.

For more on Eat This?, please visit:

To Download Eat This?, please visit:
The application is available for download for $0.99.
For a video featuring Eat This? click here:

About Evincii

Evincii is a Silicon Valley-based innovator in consumer-facing search technology for health, wellness, and well-being. The company's new suite of mobile applications, trading under the brand PICKKA, enables consumers to make better shopping decisions in these crucial and complex categories. The first application, PICKKA Med, gives consumers a fun-and-easy tool for selecting the right medicine products for specific symptoms and any medical conditions with just a few simple clicks on their iPhones. For more information, visit

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Media Contact:
Becky Quinlan
The Conversation Group
[email protected]

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