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Mobile Roadie Launches First Self-Serve Platform for Android Applications

Madonna, Taylor Swift, Dolly Parton and Ashton Kutcher Debut as First Mobile Roadie Apps on Both Android and iPhone (February 23, 2010)

LOS ANGELES, CA -- (Marketwire) -- 02/23/10 -- Mobile Roadie, a leading mobile app platform that enables anyone to easily create and manage iPhone Apps, has expanded its platform to include Google Android support. At launch, Mobile Roadie is powering apps for several world-renowned artists including Madonna, Dolly Parton, and Ashton Kutcher, now available on both the iPhone and Android with Taylor Swift coming soon.

The launch of Mobile Roadie for Android marks the first platform that allows anyone to create and manage their own Android App in minutes with no programming knowledge required. Additionally, customers will be able to use Mobile Roadie's content management system (CMS) to simultaneously make updates to both their iPhone and Android Apps.

"Mobile devices have proven to be a powerful force shaping content consumption, engagement, and entertainment. Mobile Roadie gives anyone the ability to create an engaging presence right where consumers are increasingly turning for their content, information, and even transactions -- the mobile phone," said Michael Schneider, CEO of Mobile Roadie. "Offering support for both iPhone and Android means brands no longer have to choose which popular platform to be on; their work in building and managing their app instantly applies to both platforms."

"We are very excited about this initiative, and using Mobile Roadie technology to reach Madonna's audience," said Guy Oseary, Madonna's manager. "Creating an app is a natural evolution to continue engaging the fans."


Mobile Roadie's powerful CMS makes it easy to update the app with new content. Integration with YouTube, Brightcove, Flickr, Twitpic, Ustream, Topspin Media, Google News, RSS, Twitter, and Facebook ensures the App stays fresh and relevant -- feeding updates from across the web into a centralized branded experience on mobile devices.

"My first phone was two tin cans tied together with string, and it worked pretty good. But now you can watch TV, download music and surf the web from your phone. Sure beats smoke signals. I never thought in my lifetime, that you'd be able to watch movies, read books and listen to music from a phone, but I guess the technology of tomorrow is here today. And to think that folks will be able to watch my Video Diaries and listen to my music on the go is just fantastic. I think it's great that Mobile Roadie has made it so simple for my fans to keep up with everything I got going on, and who knows, I may even learn how to use it," said Dolly Parton.

Mobile Roadie Apps are being used to provide fans with instant access to the latest news, streaming music, live and recorded video, photos, event listings, and the ability to connect and share content with each other, all within the app. The apps are also powering additional revenue streams through the sale of music, video, tickets, and merchandise. Using "push notifications," customers can send alerts that appear on users' screens, geo targeting messages down to a one-mile radius.

To learn more about Mobile Roadie's iPhone and Android platform, visit: http://mobileroadie.com or follow us @mobileroadie.

To view all of Mobile Roadie's live Apps, visit: http://mobileroadie.com/liveapps.

About Mobile Roadie
Mobile Apps for Everyone! Mobile Roadie is a platform that allows anyone to easily create and manage iPhone and Android apps. Mobile Roadie allows anyone to build an app to connect with their audience, promote content, and give fans the ability to interact with each other. Popular verticals include musicians, athletes, politicians, celebrities, blogs, conferences, places of worship, events and venues. Mobile Roadie was founded by Michael Schneider, CEO, and Brock Batten, Creative Director, in 2009. For more information, visit http://mobileroadie.com.

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