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Mobile On Services Launches Open Beta of BuildAnApp

First Multi-Platform DIY Mobile Application Development Service Allows Users to Affordably Create, Distribute and Update Custom Applications Across Smartphone Operating Systems (November 17, 2009)

MINNEAPOLIS, MN -- (Marketwire) -- 11/17/09 -- Mobile On Services today announced the open beta of its do-it-yourself (DIY) mobile application development service, BuildAnApp. BuildAnApp is the first multi-platform solution that offers deployment of applications across multiple smartphone platforms including iPhone, BlackBerry and Windows Mobile, with plans to support the Android platform in the near future. With BuildAnApp, businesses, organizations and individuals can easily and affordably create and share mobile applications with their customers, members, colleagues and friends.

BuildAnApp offers an affordable and intuitive way for small businesses, community groups and professional service organizations to create customized smartphone applications, optimizing information for on-the-go audiences. BuildAnApp empowers organizations to quickly create compelling applications that work across any smartphone platform without any software development skills or resources. In addition to creating content for smartphone applications, BuildAnApp optimizes content in a mobile browser-friendly version for users who have feature phones with mobile browsers.

BuildAnApp's wizard-like interface allows users to select an application template through the solution's Web site, enter unique content and then distribute the application to their end-users through an e-mail generated by BuildAnApp. BuildAnApp simultaneously submits a version to the iPhone App Store for approval and posting.

Other key features include:

-- Cross-platform functionality -- Applications built via BuildAnApp work across a variety of smartphone operating systems including Apple iPhone, BlackBerry and Windows Mobile devices. The content in the application is also made available as a mobile browser friendly version for users who have feature phones with mobile browsers. -- Web-based service -- Offers a variety of customizable templates to easily create and distribute a smartphone application without any development expertise. Additionally, the Web-based service allows for easy, over-the-air updating of content on end user smartphones devices. -- Click-to-call/click-to-e-mail features -- Enables end-users to easily call or e-mail within the customized application with a single click. -- E-mail distribution -- BuildAnApp allows creators to develop an e-mail distribution list to drive end users to download the application.

"The smartphone and mobile application market is growing at a tremendous pace and we saw a clear need to provide people without any development experience a way to create and distribute smartphone applications to engage with their key audiences," said Anders Davidson, president of Mobile On Services. "With BuildAnApp, anyone with access to an Internet browser can easily and inexpensively create and distribute an application in minutes."

The BuildAnApp open beta is available immediately. Creating an application is free with minimal charges for posting to the Apple App Store, as well as making ongoing updates 30 days after building an application. For specific pricing information or to begin creating your application please visit

About Mobile On Services

Based in Minneapolis, Mobile On Services was founded in 2009 with the mission of making the development of smartphone applications simple and affordable for small businesses, organizations and professional services firms. For more information please visit

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