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Mobile Medical Apps a Fast Growing Market: Kalorama

(June 12, 2012)

NEW YORK, NY -- (Marketwire) -- 06/12/12 -- The market for healthcare-related software apps for use in mobile devices has grown and will continue to grow quickly, according to Kalorama Information. The findings in a new report from the healthcare market research publisher show that the market for mobile medical apps was worth about $150 million in 2011. Market share for medical apps competes with very large and popular app categories such as gaming, entertainment, social networking, and navigation.

Smartphone applications or "apps" can be developed for numerous types of processes including education, health management, data management, health information, and other workflow processes. The conversion of major healthcare organizations to EMR systems and the breadth of medical apps available are driving purchases. Not only is the medical community using Smartphones and their applications for basic work, but it's reporting the use of Smartphones to perform some of the work that would have previously been done on a desktop or laptop computer. The growing use of mobile devices and medical applications for these devices has prompted the Food and Drug Administration to provide more oversight in this segment.

"The medical app market is growing at a faster rate than the standard app market," said Melissa Elder, author of the report. "They are being heavily utilized by professionals and welcomed by healthcare organizations seeking to make workers more productive."

While the overall mobile app market is expected to continue to display strong double-digit growth through 2016, the medical app market will also continue to grow -- at a faster rate. Although they make up just 1-2% of the entire market for mobile apps, Kalorama finds that healthcare apps will grow 25% annually over the next five years, compared to still-impressive 23% growth estimated for the standard apps market. The growing number of healthcare professionals utilizing these apps in everyday business activities is contributing to the market segment growing at a faster rate than some other categories of apps.

Part of the revenue growth is being driven by prices rather than volume, according to the report. Despite the higher price tag for most medical apps (averaging $15 per app), the number of downloads is lower than other categories -- keeping medical apps high growth-wise but on the lower end of total dollars earned in comparison to other app areas.

Kalorama's new report, Market for Mobile Medical Apps, contains more information, including revenue estimates and forecasts for apps by device used and by medical app category. It also profiles companies and details trends that could affect the market for apps and breaks out the total market by region including US, Europe, Asia and Rest of World markets. The report also discusses some popular apps that are being used in the clinical setting and business models that have worked for their creators.

About Kalorama Information
Kalorama Information, a division of, supplies the latest in independent medical market research in diagnostics, biotech, pharmaceuticals, medical devices and healthcare; as well as a full range of custom research services. We routinely assist the media with healthcare topics. Follow us on Twitter, LinkedIn and our blog.

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