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Mobile Indiana's Inaugural Event Geared to Spur Industry Growth and Indiana Jobs

Regional Mobile Industry Group Launches September 16th With Keynote From ChaCha Exec (August 22, 2011)

INDIANAPOLIS, IN -- (Marketwire) -- 08/22/11 -- Mobile Indiana, a newly launching education and networking organization focused on the development and enhancement of the exploding mobile industry, is hosting its inaugural Monetizing the Mobile Channel event Friday, September 16 in downtown Indianapolis. The event will bring together mobile industry leaders and innovators from across the region and features a keynote address by Shawn Schwegman, CMO of Carmel, Ind. based ChaCha. Schwegman will share insights on the state of the mobile industry and what it all means for marketers based on lessons learned during his leadership role at ChaCha, one of the world's leading mobile publishers.

"Fostering an interactive mobile technology focused community here in Indiana is critically important right now due to the explosive growth taking place in this industry across the globe," says ChaCha CEO Scott A. Jones. "Mobile Indiana is taking a very important step that will shed light on the cutting-edge mobile developments happening right here in the Hoosier state. Shawn and I, as well as our entire team at ChaCha, are all pleased to support Mobile Indiana's vital initiatives, and look forward to the collective knowledge we all will gain as a result."

ChaCha was formed in 2006 by Jones, a noted Indiana-based technology inventor and entrepreneur, and has since grown to become the leader in real-time information. Through its unique "ask-a-smart-friend" platform, ChaCha has answered nearly 2 billion questions from more than 25 million unique monthly users via online (, mobile text (242-242), iPhone app, Android app, and voice (1-800-2-ChaCha™). ChaCha now partners with major brands such as Paramount, AT&T, Sony, Cirque du Soleil, Johnson & Johnson, P&G, Coca-Cola, McDonald's and hundreds of others to engage target audiences through mobile and the Web.

As ChaCha's chief marketing officer and an accomplished marketing strategist, Shawn Schwegman has been a driving force behind ChaCha's swift transformation into a top destination for memorable consumer engagement on mobile devices and the Web per comScore, Nielsen and Quantcast. Schwegman provides leadership and direction surrounding customer focus across all of ChaCha's products including, the mobile answers service, smartphone applications and mobile Web products.

The Monetizing the Mobile Channel event series targets marketers, agencies, mobile industry executives, mobile developers, academics and other industry influencers with the goal of building an interactive community focused on sustaining and enhancing the mobile industry in Indiana.

Event Details

What: Mobile Indiana's 'Monetizing the Mobile Channel' Series
Speaker: Shawn Schwegman, ChaCha CMO
When: Friday, September 16, 8:30-9:30 am
Where: Sheraton Indianapolis, 31 West Ohio Street (Corner of Ohio and Meridian streets)
Cost: $15

Mobile Indiana is an open community of mobile industry executives, developers, academics, marketers and influencers with the joint goal of enhancing and developing the mobile industry in Indiana. Through partnerships with Ball State University's Institute for Mobile Media Research and its Digital Policy Institute, Mobile Indiana provides thought leadership and hosts networking and educational events featuring expert speakers, new product demonstrations and new mobile trend discussions. Through these events, Indiana professionals will create the framework for sustained mobile industry growth and jobs in Indiana.

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Michael Hanley
Ball State University's Institute for Mobile Media Research
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Scott Hamlin
Mobile Indiana
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Sara Camden
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