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Mobile Apps Featuring Pontiflex AppLeads Hit Reach of More Than 115 Million Installs

Games, News and Entertainment, Utility and Lifestyle Apps Rank as Most Downloaded (April 27, 2011)

BROOKLYN, NY -- (Marketwire) -- 04/27/11 -- Pontiflex, Inc., the industry's leading mobile and online signup ad platform, today announced that its AppLeads in-app mobile ad platform has achieved major milestones since its launch in 2010. These include:

1. Over 115 million app installs: Mobile apps that have integrated the Pontiflex AppLeads SDK have been installed 115,299,050 times to date, proof of the immense reach that can be achieved via mobile app advertising. Some of the advertisers working with Pontiflex AppLeads include: Tommy Hilfiger, Lilly Pulitzer, Dunhill Vacations, PalmBeach Jewelry, TigerDirect, Hotwire, Dockers, Café Mom, SpaFinder, Rockport, MyPoints, Visit Scotland, Visit Mexico, Bitbop.com and many others.

2. Over 1.5 million app developer registrations: Both the Apple Store and the Android Market fall short in terms of enabling developers to connect with users that have installed their apps -- a crucial factor in building awareness for app promotion. With Pontiflex AppLeads' mobile signup ads, users can opt in to receive updates from app developers in a 100% transparent way. In Q1 2011, 1,517,927 people signed up through AppLeads to receive email updates from the developers of apps they downloaded. Thousands of developers like Moonbeam Development, Atonality Mobile and Brisk Mobile communicate with people who signed up to promote additional apps, beta test new app features, gain user feedback and build a lasting relationship with their users.

3. Vital Marketing Opportunity for Non-Game Apps: Marketing industry perception holds that gaming apps represent the greatest opportunity for mobile marketing. And while games featuring AppLeads registered the largest number of app installs, other categories revealed significant opportunities for marketers as well. These included: News and Entertainment (17.5 million installs), Utility (16.1 million), Lifestyle (8.7 million), Travel (2.3 Million) and Music (1.3 million). The implications are clear: when planning mobile marketing campaigns, marketers need to look beyond just gaming apps.

A focus on user experience and privacy has been instrumental in driving the increased adoption of the Pontiflex AppLeads signup ad platform. Typically in mobile app advertising, when users click on a banner they are taken out of the app to a clunky browser. This makes for a highly disruptive experience. With Pontiflex AppLeads, users can opt in to hear from advertisers and developers they like without leaving the app. As a result, more people opt in to advertisements -- which translates into increased revenue for the developer. According to the Pontiflex Q1 2011 CPL Report, Android developers received average CPMs of $101.76, while iPhone developers earned average CPMs of $47.10 -- between 50 and 100 times the industry average.

In addition to increasing revenue, developers can use Pontiflex AppLeads to connect directly with people who have downloaded their apps and explicitly said that they want to hear from them. "Today, I am sending out official newsletters to a growing subscriber base of over 90,000 people," said Richard Harris, CEO, Moonbeam Development. All of those signups were generated using Pontiflex AppLeads. It's priceless to be able to have an email marketing campaign, especially when it's so hard to stay visible in the exploding app market!"

"We designed the Pontiflex AppLeads platform for the user first," said Zephrin Lasker, CEO and Co-founder, Pontiflex. "We are delighted to see our approach help developers make real money, while enabling marketers to get real reach across mobile devices. Our goal is to continue to help developers generate enough revenue to keep apps free for users."

Click here to view a demo of the Pontiflex AppLeads platform. The platform will be available for demo at the AppNation event in the Moscone Center in San Francisco from April 27 - 28. Pontiflex will be sponsoring a lunch event at the conference on Wednesday, April 27, featuring Android Developer Atonality Mobile and iPhone developer Brisk Mobile, both of which will talk about monetization strategies and the different ways app developers can build email, Facebook and Twitter communities around their apps.

About Pontiflex
Pontiflex is the industry's leading mobile, email and social acquisition platform. Pontiflex's patent-pending technology makes advertising relevant by connecting people to the brands that matter to them. Pontiflex lets people sign up for ads on websites, blogs and in mobile apps to get deals and information from brands and organizations that they like. Advertisers only pay for signups -- the actual data from people who have chosen to hear from them. Be it moms who sign up for the Kimberly-Clark HUGGIES "Enjoy the Ride" Loyalty Program, pet lovers who sign up to help save animals with ASPCA or shoppers who buy products from small businesses such as Paper Hat Press and Dunhill Vacations, millions of people use Pontiflex every day to receive the right ads from their favorite brands and organizations.

Mark Van Hook
212-255-0080 ext. 33
Email Contact

Copyright @ Marketwire

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