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Mobile App Search Company, Mimvi, Adds Satish Gupta to Advisory Board

(March 15, 2011)

SAN FRANCISCO, CA -- (Marketwire) -- 03/15/11 -- Mimvi, Inc. (OTCBB: MIMV), the world's first multi-platform search, discovery and recommendation engine for Mobile Apps, has announced the appointment of Satish Gupta to its Board of Advisors. Mr. Gupta brings a proven track record of leadership in technology and corporate strategy to Mimvi, Inc. These experiences have spanned multiple companies and institutions, including: IBM, MIT, Cirrus Logic, Intertrust Technologies Corp. and Logic Vision. Mr. Gupta is joined by a group of Mimvi management and advisors with proven track records for success in maximizing value to consumers and shareholders.

Prior to co-founding SenSen Networks in 2005, Mr. Gupta served as the CEO and founding President of Cradle Technologies, a leader in Soft-Silicon semiconductor companies. He also spent many years as a director for Intertrust Technologies. During Mr. Gupta's tenure on the Intertrust board, he served on the Company's audit, compensation and nominating committees. He also saw the company through its IPO in 1999 and acquisition in early 2003. Mr. Gupta served as a director and mentor to the founder of RightWorks, an enterprise software venture that was acquired by I2 technologies. In addition, Satish served as an advisor to the CEO of Logic Vision, a company traded on NASDAQ.

Mr. Gupta has previously held the position of Corporate Vice President of Strategic Marketing at Cirrus Logic. He has also served as the Vice President of Strategic Marketing and Advanced Development for Media Vision, establishing it as a multi-media pioneer prior to taking it public in 1993.

Commenting on Mr. Gupta's appointment, Kasian Franks, Mimvi's Founder and CEO, said, "We are delighted that Satish has agreed to join the Mimvi team. His many years of experience and accomplishments speak for themselves. Satish's proven leadership and intellect will provide us with tremendous insight and expertise on multiple levels."


Following his graduation from the Massachusetts Institute of Technology (MIT) in 1968, Satish then spent almost 25 years at IBM. He was the gold medalist in his Bachelor's degree of Electrical Engineering from the Birla Institute of Technology & Science, Pilani, one of the top universities in India. He completed his second Master's in Engineering and Economic Systems from Stanford University in 1976, where he also served as a member of the advisory committee to the MS&E department.

Today, Mr. Gupta is an active board member and advisor to several technology companies. He is also a co-author of several books and is a charter member of one of the most influential Entrepreneurs' networks, TiE, The Indus Entrepreneurs.

About Mimvi
Headquartered in San Francisco, California, Mimvi, Inc. (OTCBB: MIMV) is a pure-play search engine and recommendation technology company. Its (patent pending) proprietary search and "intelligent" recommendation algorithms enable the search and discovery of Mobile Apps, Mobile Content and Mobile Products across multiple devices and platforms, including: the iPhone, Google Android, BlackBerry and Web Apps. Services for iPad, Windows/Nokia and Samsung are in the pipeline. For more information, please visit: http://www.mimvi.com

Safe Harbor Statement
This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Mimvi has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Mimvi's current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Mimvi's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Mimvi undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information catered in this Press Release including such forward-looking statements.

For more information:
Joe Noel
Emerging Growth Research, LLP
Joe@joenoelstocks.com
(925) 922-2560


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