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Mobile App Company, Mimvi, Launches Largest Recommendation Engine for Mobile Gaming

(November 11, 2010)

SAN FRANCISCO, Nov. 11, 2010 (GLOBE NEWSWIRE) -- Mimvi, Inc. (OTCBB:MIMV), the world's largest pure-play search, discovery and recommendation engine for mobile apps (or applications), has announced the launch of a new search and recommendation engine for mobile games.

Mobile games currently represent the largest category of apps in the marketplace, reinforcing the evolving role of mobile devices toward becoming entertainment vehicles. According to Futuresource Consulting, the worldwide market for mobile games is forecast to reach $10 billion by 2014. The same source also noted that in the Apple App Store alone, iPad sales are expected to generate $1.7 billion in 2010.  

Providing insight into this market opportunity, Kasian Franks, Mimvi's Founder and CEO commented, "Ultimately mobile devices, whether a smartphone or tablet, are only as good as the content that resides on them. Mobile gaming apps are a driving force in the sale of smartphones and tablets; a trend that will only grow as we approach the holiday season." Franks continued, "Studies have shown that the acquisition of apps is driven through third-party recommendations as opposed to how well they are known or marketed. Mimvi's Amazon-like recommendation technology is poised to play a significant role in energizing this consumer trend. Furthermore, with the launch of Google TV and Apple TV, we are in the early stages of a new platform world for internet app-based entertainment that will only escalate this trend. These are exciting times indeed."    

The launch of Mimvi's mobile multi-platform gaming search and recommendation engine represents the first in a series of strategic vertical site announcements the Company expects to make going forward. Mimvi Games is located at:

About Mimvi

Headquartered in San Francisco, California, Mimvi, Inc. (OTCBB:MIMV) is a pure-play search engine and recommendation technology company. It enables the search and discovery of mobile applications, mobile content and mobile products across multiple devices and platforms, including: the iPhone, Google Android, Blackberry, Windows, Samsung and Nokia devices. Mimvi´s technology is based on (patent pending) proprietary search, recommendation and personalization algorithms. For more information, please visit:

Safe Harbor Statement

This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Mimvi has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Mimvi's current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Mimvi's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Mimvi undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information catered in this Press Release including such forward-looking statements.

CONTACT: Emerging Growth Research, LLP
Joe Noel
(925) 922-2560

Page: 1

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