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Mitsubishi Electric Enters into Charter Sponsorship with MHD

New High Definition Music Television Network from MTV (December 05, 2005)

Mitsubishi Electric, a pioneer in the development of high end, high definition televisions, announced today that it has agreed to be the charter sponsor of MHD, the new high definition music channel from MTV Networks Music Group, a division of Viacom Inc.

Launching on January 16, 2006, MHD will embrace the musical sensibilities of MTV Networks Music Group's MTV, VH1 and CMT brands and feature multiple genres - hip hop, rock, country, pop, reggaeton, soul and more - to cover the full spectrum of music enthusiasts. The channel will feature original music-based programming sponsored by Mitsubishi Electric, as well as HDTV acquisitions and original content from the MTV, VH1 and CMT family of channels. With the sales of high definition televisions expected to grow from 10 million to 30 million over the next few years, Mitsubishi Electric and MHD will lead the charge into the high definition era of music television viewing.

As charter sponsor of MHD, Mitsubishi Electric will receive prominent exposure for its highly acclaimed television sets in a variety of ways. The new MHD studio in Vail, Colorado, will use Mitsubishi technology for its production and feature state-of-the-art HDTVs on-set, further strengthening the scope of the sponsorship. Also, "Powered by Mitsubishi Electric" will appear on MHD tune-in promos and Mitsubishi will be the title sponsor of MHD original programming including "MHD Top 10" and "MHD Video Stew." Additionally, Mitsubishi Electric will be branded on MHD programming menus and in television commercials.

The deal continues a unique relationship that began in 2004 when the two companies joined forces to unveil the world's largest high definition screen built by Mitsubishi Electric for MTV Networks right across from the MTV Studios and MTV Networks' company headquarters. In November 2004, Mitsubishi teamed with MTV to create MTV's "44 1/2" - the largest HDTV in New York's Times Square. With this 25'x 40' screen, MTV and Mitsubishi have been providing pedestrians with custom high definition content, news, music videos, and award winning art breaks.

"Mitsubishi Electric is proud to join in the launch of this exciting new network. MTV Networks broke new ground and established the success of music television broadcasting," said Akira Tasaki, president and CEO of Mitsubishi Electric US Holdings. "We look forward to introducing our exceptional brand to the MHD audience, which is known for being ahead of the curve when it comes to new technology."

"MHD and Mitsubishi Electric are perfect partners to take the high definition music television experience to the next level," said Tony Dunaif, senior vice president of business development, MTV Networks Music Group. "There is an obvious demand for music programming to be presented in HDTV, and we're confident that with Mitsubishi we'll quickly establish MHD as the ultimate destination for HDTV viewers and music fans."

The company that introduced big screen and plasma televisions to North America, Mitsubishi Electric has been dedicated to advancing high definition technology. In 2005, they once again established their leadership role by being the first to market with 1080p DLP(R) high definition televisions and introduced the largest 1080p DLP(R) TV available, measuring a full 73 inches. Mitsubishi raised the bar in HDTV performance across their entire line of 1080p HDTVs which feature exclusive 1080p DLP(R) light engine technology with Dark Detailer(TM) to produce images with stunning clarity and quality. Add to this Mitsubishi's patented Plush 1080p video processing and the Mitsubishi 1080p DLP(R) HDTVs deliver the perfect picture every time.

Mitsubishi Electric US Holdings, Inc. (MEUH)

MEUH, a wholly owned subsidiary of Mitsubishi Electric Corporation, is the umbrella organization for six US affiliates of Mitsubishi Electric, and provides business support to those affiliates. Mitsubishi Electric's affiliates in North, Central and South America engage in engineering, manufacturing, sales and after-service in a variety of business areas. Principal businesses include high-definition projection televisions, business-use digital printers, large-scale display systems, optoelectronic and microwave devices, automotive electrical components, industrial mechatronic devices, elevators and escalators, HVAC products (including air conditioners), industrial-use factory automation devices, and infrastructure equipment (including electric power transmission and generation equipment). There is also a technical research facility that conducts R & D in a wide variety of business fields, including imaging, information and biometrics. For the fiscal year 2004, sales in North America totaled approximately $2.0 billion, with 30 locations and 4,000 employees. For more information, visit For information about Mitsubishi Electric televisions, visit

MTV Networks

MTV Networks, a unit of Viacom International Inc. (NYSE:VIA, VIA.B) is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 100 channels worldwide, owns and operates the following television programming services - MTV: Music Television, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, LOGO, MTVN INTERNATIONAL, and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these brands are trademarks of MTV Networks. MTV Networks connect with its audiences through its robust consumer products businesses and its more than 90 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

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Related Keywords:Mitsubishi Electric, MHD, high definition music channel, MTV Networks Music Group, Viacom Inc.

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