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Missing Link Networks launches eCellar CMS Module

  (June 17, 2011)

Calistoga, CA (PRWEB) June 17, 2011

Missing Link Networks, Inc. announces the availability of eCellar CMS, an easy-to-install and easy-to-use Content Management System module which integrates into a winerys existing website for immediate text and image editing.

This is the latest in our offerings for the wine industry which provides an unusually convenient yet sophisticated solution, explains Missing Link Networks Founder and CEO, Paul Thienes. Weve heard from our clients they want more control of their web content and we designed eCellar CMS to do exactly that, he adds. A winery can edit its website in real time from anywhere, without the need to buy or learn additional and complicated software. What differentiates eCellar CMS from our competitors is that it can be installed on any existing or new website as-is, regardless of page type and design layout.

Built to launch right from the eCellar Administrative Control Panel and open directly into a winerys web page, eCellar CMS puts easy-to-use editing tools at your fingertips. The eCellar CMS is accessible from any computer (PC or Mac) with a broadband internet connection, so updates can be made instantly from anywhere. The addition of eCellar CMS further establishes Missing Link Networks as a leader in providing comprehensive solutions for wineries seeking to provide the best online experience for their customers and trade partners, adds Thienes.

CMS is the newest proprietary module within the eCellar suite of offerings from Missing Link Networks and is designed to complement the other eCellar software. Missing Link launched eCellar to be a complete direct wine sales and marketing system whether for small emerging wineries, larger, established wine brands or multi-brand portfolios.

Founded in 1997 in Calistoga by Paul Thienes, Missing Link Networks, Inc. has been serving the wine industry with its eCellar software since 1999. eCellar offers an integrated philosophy---unusual and unique in the arena of winery software---and is the only single-vendor, web-based solution which covers transactions across all sales channels (tasting room, website, events, back office), storing customers and orders in a single centralized database which runs native on either a PC or Mac platform.
Contact: Julie Ann Kodmur, 707/963-9632, or Tracy Sweeney, 707/942-9700 ext. 205,,


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