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Mirror Films Continues to Expand; Adds Director Wrye Martin to Diverse Talent Roster(October 20, 2011) FOR IMMEDIATE RELEASE
Contact: Colleen O’Mara @ Hype
MIRROR FILMS CONTINUES TO EXPAND;
ADDS DIRECTOR WRYE MARTIN TO DIVERSE TALENT ROSTER
Los Angeles - (October 20, 2011) - Mirror Films Owner/Executive Producer Eric Barrett continues to expand and diversify his company’s talent roster with the addition of Director Wrye Martin. A key creative talent behind “Butterfinger 13th,” launched on Facebook last week to more than 1 million FB fans, the short film was directed by Martin in collaboration with celebrity Actor/Director Rob Lowe and Threshold Interactive’s John Montgomery.
“I am extremely stoked to have Wrye on my roster,” says Mirror’s Eric Barrett. “His diversity is unparalleled in today's marketplace. His latest work for Butterfinger is a classic example. The behind-the-scenes/'making of' footage with Rob Lowe in pre-production is down right hilarious. Slam cut to the actual short film, which is an authentic horror film really proves my point. You cannot get two genres that are more polar opposites than those. Wrye brings many years of advertising experience to Mirror, and I'm proud he chose us as his home.”
From Feature Film to Documentary, Commercial Production to Broadband Content, Director Wrye Martin has worked on the front lines of media creation as a Creative Director, Director and Producer, with a constant emphasis on targeted, award-winning content. As a Commercial Director, Wrye has helmed spots for clients including ESPN, Nikon, Disney, Hello Kitty, Target and Microsoft. Wrye has directed leading and genre-defining New Media/Broadband Content for numerous clients including MSN, Disney, Halo, Target, Best Buy, and Interscope Records. These projects have garnered One Show awards, Addys, Cannes Grand Prix Cyber Lion Awards, Webby Awards, and a Clio. Wrye co-founded Civilian Pictures to finance independent features --the first film produced was Sundance Grand Jury Prize Winner “American Movie,” followed by “Life of Reilly” with Charles Nelson Reilly, NASCAR Documentary “Moonshine to the Finish Line,” and “Rock the Bells,” which chronicles the behind-the-scenes struggle to put together the final performance of hip-hop super-group The Wu Tang Clan.
“I’m just thrilled to join the Mirror Films team,” concludes Martin. “Eric Barrett is a true visionary, who has a passion for strong storytelling. He is someone who is not just talking about where advertising is going; he is actually doing it. His support on a project like this one for Butterfinger and many others like it, make it a pleasure to collaborate with him and everyone at Mirror Films.”
About Mirror Films: Mirror Films is a creative collective of award-winning film directors, each bringing a unique sensibility to the screen. The distinctive and memorable work that Mirror Films produces is reflected in repeated commercial campaigns for top brands such as Anheuser Busch, Dove, Toyota, Target and Sony. Mirror Films’ directors are well versed in the integrated media landscape, with a portfolio of work that extends into digital entertainment and new media. Mirror is a streamlined and efficient production company -- small enough to brainstorm one-on-one, yet large enough to tap global resources. www.mirrorfilms.tv
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