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Minted Launches Art Business, Builds on Success in Crowd-Sourcing Design for StationeryNew Business Includes Customizable Art, Allowing Consumers to Establish Personal Connection to Art (May 10, 2012)
SAN FRANCISCO, CA -- (Marketwire) -- 05/10/12 -- Minted (www.minted.com), the global design community and e-commerce site, today launches its art prints business, the company's first major step beyond stationery in leveraging the talent of its community of independent designers. The unique, limited edition, accessibly priced artwork was unveiled at an intimate party hosted by CEO/Founder Mariam Naficy at her San Francisco home on Wednesday night.
Like the company's existing card and invitations products, all art on Minted.com is sourced through competitions and curated by the community to present only the best. Any artist can submit work and Minted's community votes to determine which art the company should sell. The company receives thousands of art and design submissions each week.
"With the launch of our art business, we're thrilled to provide further access to exposure, income, and community to creative geniuses everywhere," said Naficy. "We know consumers are interested in the work of independent artists; with Minted's art collection, they can access the work of independent artists but also enjoy the trusted printing, paper, and customer service quality that Minted has come to represent over the past four years."
The company has also launched a collection of customizable art, including family trees, maps, wedding celebration art, and more. "Consumers have been looking for a personal connection to art for a long time. Our customizable art not only epitomizes indie chic, but allows the consumer to make it their own by choosing colors and text personal to them and their particular space," said Naficy.
During May and December 2012, 50 percent of proceeds from Minted's children's art category will be donated to Every Mother Counts, the maternal health advocacy and mobilization campaign founded by Christy Turlington Burns. Minted will donate an ongoing six percent of children's art proceeds for the remainder of the year. The children's category includes a variety of colorful customizable and non-customizable prints for children's rooms and nurseries.
Minted prints art on museum-quality, cotton rag archival paper. The initial offering will range in size from 5"x7" to 44"x60". Crowd-sourced from an ever-growing community of thousands of artists and designers, the Minted art collection will be continually refreshed. All artwork is available in several colorways, in order to allow customers to match art prints to their home décor.
Minted raised $5.5 million in April 2011 in a Series B round led by Benchmark Capital's Peter Fenton.
Minted is a venture-backed design community and e-commerce site, crowd-sourcing graphic designs and content from a global design community and selling those as premium printed products focused on the $10 billion stationery market and the $48 billion wall art market. Benchmark Capital, Menlo Ventures, and IDG Ventures SF are investors in Minted, along with angel investors Marissa Mayer, Jeremy Stoppelman, and others.
All the designs featured on Minted are chosen by the community. The company holds ongoing competitions, giving designers and artists the opportunity to submit their work. Those voted to the top are sold on the site.
Minted has radically transformed what consumers now expect in holiday cards, wedding invitations, save the dates, birth announcements, business cards, and other personal stationery. The company's paper and printing is of the highest quality and it leads the market with the freshest designs, newest formats and most coveted details. Minted's fresh, unique designs have been featured on The Today Show and The Early Show, and in Real Simple, Town & Country, InStyle Weddings, Food & Wine and other major national magazines.
Atomic PR for Minted.com
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