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Minted Celebrates Community, Curation, and Charity With Launch of Art Prints

50 Percent of May & December Sales Benefit Every Mother Counts, Celebrity-Curated Walls Featured at Minted.com (May 10, 2012)

SAN FRANCISCO, CA -- (Marketwire) -- 05/10/12 -- Minted (www.minted.com), the global design community and e-commerce site, today launches its art prints business, the company's first major step beyond stationery in providing opportunity for independent designers around the world. The unique, limited edition artwork was unveiled at an intimate party hosted by CEO/Founder Mariam Naficy at her San Francisco home last night. Each wall in Naficy's home featured a group of Minted art prints curated by Silicon Valley leaders, design celebrities, and Christy Turlington Burns, founder of Every Mother Counts.

50 percent of the proceeds from May and December sales of Minted's children's and nursery art, and a portion of the proceeds for the remainder of the year, will benefit Every Mother Counts in support of its advocacy and mobilization campaign to increase support for maternal mortality reduction globally.

"All of Minted's artwork is sourced from a global community of independent artists and curated by our community, many of whom are women and mothers. With the launch of our art business, we're thrilled to provide further access to exposure, income, and community to artists everywhere," said Naficy. "Supporting Every Mother Counts through the sales of children's art is a natural fit with the passion we feel for helping women and their families. Our company and community very much believe in Every Mother Counts' goal of ensuring access to medical care to moms worldwide."

Every product featured on Minted.com is sourced through art competitions, in which artists provide critique and feedback to each other and select which art the company should sell. Minted's recent nursery art challenge was guest-judged by Turlington Burns, who chose "Birds of a Feather Flock Together" by Ashley Kallas, "Family Tree Rings" by Jessie Steury, and "The Counting Ocean" by Michelle Enderton to receive special judge's awards.


"Minted's art changes the way mothers everywhere beautify their homes, while they also support their peers as artists and their sisters in need around the world," said Turlington Burns. "The children's art submissions from Minted's designers, many of whom themselves are mothers, are inspiring. Their work reflects the heart and soul of the types of relationships that Every Mother Counts is working to protect worldwide. Just as Minted provides access to opportunity for designers worldwide, Every Mother Counts strives to provide access to critical maternity care to mothers worldwide. "

Celebrity curators for Minted's art launch party have also shared the selections they made for Naficy's walls for the world to see on Minted's inspiration boards, a new feature recently launched on Minted.com. The Inspiration Boards are community-curated sets of art that enable Minted customers to curate, share, and envision how different art can be put together on a wall. In addition to Turlington Burns, guest curators included Marissa Mayer of Google, Alison Pincus, co-founder of One Kings Lane, Jeremy Stoppelman, CEO of Yelp, blogger Victoria Smith of SFGirlbyBay, and photographer and journalist Tabitha Soren. Each of the guest curators from the party has now posted their selections on Minted's site in the 'featured' section of Minted's inspiration boards.

Minted prints art on museum-quality, cotton rag archival paper. The initial offering will range in size from 5"x7" to 44"x60". Crowd-sourced from an ever-growing community of thousands of artists and designers, the Minted art collection will be continually refreshed. All artwork is available in several colorways, in order to allow customers to match art prints to their home décor.

About Every Mother Counts
Every Mother Counts is an advocacy and mobilization campaign to increase education and support for maternal mortality reduction globally. Every Mother Counts seeks to engage new audiences to better understand the challenges and the solutions while encouraging them to take action to improve the lives of girls and women worldwide.

About Minted
Minted is a venture-backed design community and e-commerce site, crowd-sourcing graphic designs and content from a global design community and selling those as premium printed products focused on the $10 billion stationery market and the $48 billion wall art market.

All the designs featured on Minted are chosen by the community. The company holds ongoing competitions, giving designers and artists the opportunity to submit their work. Those voted to the top are sold on the site.

Minted has radically transformed what consumers now expect in holiday cards, wedding invitations, save the dates, birth announcements, business cards, and other personal stationery. The company's paper and printing is of the highest quality and it leads the market with the freshest designs, newest formats and most coveted details. Minted's fresh, unique designs have been featured on The Today Show and The Early Show, and in Real Simple, Town & Country, InStyle Weddings, Food & Wine and other major national magazines.

Contact:

Korina Buhler
Atomic PR for Minted.com
415-593-1400
Email Contact


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