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Mindbloom Hires Veteran as Vice President of Operations

Anne Krook Joins Experienced Team of Gaming, Technology, and Behavioral Science Experts to Make the Process of Personal Growth Fun, Simple and Effective (October 26, 2011)

SEATTLE, WA -- (Marketwire) -- 10/26/11 -- Mindbloom (, an interactive media company that's out to make life improvement accessible to everyone, today announced the appointment of Anne Krook as vice president of operations. Krook is responsible for the strategic and operational leadership of Mindbloom's technical resources and infrastructure, including the company's recently launched free-to-play life game that inspires people to define what's important, discover what motivates them, and take meaningful daily actions in all areas of their life. Krook joins Mindbloom's experienced executive team with rich backgrounds from, Monolith Productions, Xbox, MSNBC, Rockwell and Group Health Cooperative.

"Anne is an exceptionally skilled and experienced leader who is accustomed to working under tight development schedules and managing teams to achieve goals," said Brent Poole, co-founder and CEO of Mindbloom who also previously worked for "Anne's experience will be invaluable as we focus on harnessing the power of technology, art, and human psychology to deliver a new, powerful way for people to improve the quality of their lives."

Krook, a recognized inventor (US patent holder nos. 6,625,609 and 7,139,771) joins Mindbloom following a 13-year career at Krook most recently served as Amazon's director of infrastructure business continuity and infrastructure business office, where she was responsible for assessing and implementing strategies for disaster response, disaster recovery and long-term business continuity. Krook held several director-level positions at, including director of internal audit and director of worldwide retail and marketing website development, where she demonstrated expertise in managing high-level projects for both business and compliance mandates. Prior to, Krook was an assistant professor of seventeenth-and eighteenth-century English literature, where she placed candidates as assistant professors at Harvard University, University of Pennsylvania, and Bradley University on completion of their doctorates. Krook received her Ph.D. in English Literature from Cornell University and her B.A. in English Literature from Yale University.

"Mindbloom is tackling real-world health and wellness challenges and has brought together an accomplished team to dramatically advance personal development," said Krook. "I'm excited to be part of a team that is putting behavioral science behind next generation gamification and social engagement techniques to inspire people and help them achieve their personal health and wellness goals.

About Mindbloom:
Mindbloom is a Seattle-based interactive media company that's out to make life improvement accessible to everyone. By harnessing next-generation engagement techniques and focusing users on personal growth, Mindbloom has created a fun, simple, and effective way for people to improve the quality of their lives. To start living a healthier and more balanced life, visit: You can also find Mindbloom on Facebook at or on Twitter at @mindbloom.

Mindbloom and their respective logos are trademarks, registered trademarks, or service marks of Mindbloom. Other products and company names mentioned are the trademarks of their respective owners.

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