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Mimvi, Inc. Secures Mobile App Development Partner Network Spanning 60 Companies

(November 02, 2010)

SAN FRANCISCO, Nov. 2, 2010 (GLOBE NEWSWIRE) -- Mimvi, Inc. (OTCBB:MIMV), the world's largest pure-play search, discovery and recommendation engine for mobile apps (or applications), announced today it recently established a mobile app development partner network comprising more than 60 companies.

These partnerships encompass development entities both in the United States and internationally, including the U.K. and India. This partnership effort will include the development of mobile apps, mobile web apps and apps for Google TV, Apple TV, Sony Internet TV and Samsung Smart TV.

Kasian Franks, Founder and CEO of Mimvi, Inc., commented on these partnerships and the fundamental role they will play in the Company's strategy going forward, "These alliances represent an initial step in the Company's strategy to build a robust developer community. We are mindful of how challenging it is for developers to get their apps noticed in this marketplace and, in turn, generate meaningful revenue. Engaging with development companies is a critical component of our business strategy. By leveraging Mimvi's technology, developers worldwide will have a vehicle to maximize visibility for their products and build their businesses."

There are several ways in which developers can engage with Mimvi. Among others, these include white labeling the Company's search and recommendation technology, securing new business opportunities or customizing a paid search advertising package for their latest offering. Franks continued, "Being a technology company, Mimvi is acutely aware of the need to be flexible and fair in dealing with developers. We are nimble enough to tailor solutions that best meet developers' needs on a case by case basis and help them build their companies in a mutually beneficial manner."

Mimvi intends to secure revenue through multiple streams of income including mobile transactions, paid searches, licensing and revenue share deals, keyword marketplaces and advertising.

About Mimvi

Headquartered in San Francisco, California, Mimvi, Inc. (OTCBB:MIMV) is a pure-play search engine and recommendation technology company. It enables the search and discovery of mobile applications, mobile content and mobile products across multiple devices and platforms, including: the iPhone, Google Android, BlackBerry, Windows, Samsung and Nokia devices. Mimvi's technology is based on (patent pending) proprietary search, recommendation and personalization algorithms. For more information, please visit

Safe Harbor Statement

This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. The Company has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Mimvi's current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Mimvi's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Mimvi undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information catered in this Press Release including such forward-looking statements, except as required by law. 

CONTACT: Emerging Growth Research, LLP
Joe Noel
(925) 922-2560

Page: 1

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