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Millions Turn to WeatherBug(R) as a Trusted Source for Hurricane News and InformationConsumers, Energy Traders, State and Local Government Agencies and the Media Rely on WeatherBug to Help Protect Assets and Safeguard Lives (September 26, 2008)
GERMANTOWN, MD -- (Marketwire) -- 09/26/08 -- For the critical days leading up to and subsequent to Hurricane Gustav, Hanna and Ike's landfalls, millions of consumer Web and mobile users relied on WeatherBug's team of meteorologists and the WeatherBug Network for accurate forecasts, news, and live weather information. Additionally, hundreds of energy traders, broadcast outlets and government agencies throughout the country, including the National Weather Service (NWS), relied on WeatherBug Professional's state-of-the-art technology to help protect assets and safeguard lives.
"Through our professional and consumer services, we were able to provide critical weather information for a series of severe weather events that were highly impactful," said Bob Marshall, CEO and founder of WeatherBug. "We are extremely proud to have an experienced and dedicated team of meteorologists and staff to support the millions of people who rely on WeatherBug as a trusted source for their weather news."
WeatherBug's Consumer Applications:
WeatherBug continuously updated its Hurricane Command Center with reports from the National Hurricane Center and WeatherBug's team of meteorologists and posted severe weather and tropical storm videos online and through its mobile applications. As a result, millions of people turned to WeatherBug as a trusted source for hurricane news and information.
-- According to comScore Media Metrix, the WeatherBug Web site and desktop application showed the highest weekly usage statistics to date with more than 13.8 million unique visitors for the week ending September 14. During the month of August, WeatherBug saw 20.8 million unique users according to comScore. -- On the mobile front, from August 29 through September 12, WeatherBug hosted more than 16 million page views across on-deck and off-deck carriers, which is on pace to be a new record. In recent months, WeatherBug has grown to nearly 40 million monthly page views across mobile web products and nearly 7 million unique users. WeatherBug is the exclusive weather provider of mobile web for Verizon as well as for Verizon's VCAST video service, which saw significant use during these events. -- WeatherBug also delivered numerous custom mobile severe weather alerts to customers affected by the storm through its WeatherBug Protect system, a location-based service available exclusively through Sprint. WeatherBug Protect sends alerts from the WeatherBug Network as well as all the standard severe weather alerts issued from the NWS such as tornado and hurricane watches and warnings. -- Additionally, WeatherBug's iPhone application was used by an average of more than 200 thousand people each day to track Hurricane Ike as it approached and made landfall in Texas. To date, WeatherBug has had more than 1.4 million people download its application for the iPhone 3G since the launch in mid-July.
WeatherBug's Professional Services:
Government officials, energy traders, golf course managers and professional sporting organizations took full advantage of WeatherBug Professional's resources to stay informed and to protect their communities.
-- Throughout the duration of each storm, WeatherBug delivered technical updates from its meteorological team on the storm's path, intensity and expected impact to hundreds of government officials, including state and local emergency managers in Texas, Florida and Louisiana. WeatherBug's meteorological team was relied upon by energy traders and major sports organizations as well, including Major League Baseball and the NFL. -- WeatherBug Professional also provided its GIS web-based service, WeatherBug StreamerRT, to more than 150 emergency state and local agencies. StreamerRT captures live radar and satellite images, and provides an in- depth look at wind gusts, temperature and more. -- State departments of public safety used the meteorologist's technical updates to follow the storm and make plans on how to protect its citizens. County governments used data from StreamerRT in emergency operations centers to track the storm and make decisions on whether or not to bring in extra personnel.
WeatherBug's Media Services:
WeatherBug's broadcast partners across the country also had instant access to live information from the WeatherBug Network.
-- WeatherBug's media partners, such as KHOU in Houston, reported on live conditions including wind speeds, temperature, pressure and rainfall, and showed live shots from more than 1800 WeatherBug weather stations and 363 cameras in the path of the storm. -- WeatherBug's weather stations and cameras along the Gulf Coast are located on and off-shore atop oil rigs, schools, public safety buildings, and popular tourist spots such as Galveston's Moody Gardens.
"Not only were we first to provide location specific wind gust information for our professional customers, we were also able to provide live footage to our broadcast partners and consumers as the water levels quickly rose in Houston and Galveston," said Marshall. "It is always exciting and humbling to know the impact we can have through our products, services and people, but the true effects really shine through during a major severe weather event."
WeatherBug (http://weatherbug.com and http://weatherbugprofessional.com) is a trusted source of dynamic weather information enabling people worldwide to make more informed weather-related decisions. Millions of consumers and professional organizations, including the National Weather Service, rely on WeatherBug to make mission critical decisions which safeguard lives, impact communities and improve business operations. WeatherBug is a brand of AWS Convergence Technologies, Inc. (http://www.aws.com).
Director, Corp. Communications
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