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MillerCoors Showcases GXS B2B Integration Platform at the Gartner AADI Summit

Brewer's Data Exchange Model Taps Into Thousands of Distributors and Retailers (November 29, 2011)

LAS VEGAS, NV -- (Marketwire) -- 11/29/11 -- GXS today announced that MillerCoors will present a case study on their business-to-business (B2B) integration program at the Gartner Application Architecture, Development and Integration (AADI) Summit 2011. The event takes place at Caesars Palace in Las Vegas, November 29 to December 1, 2011. Tweet this.

The MillerCoors Data Exchange Model is powered by GXS Trading Grid, the world's largest business-to-business (B2B) integration cloud platform which manages more than 10 billion B2B e-commerce transactions a year for 400,000 manufacturers, retailers and banks.

Eric Minning, Senior Business Partner for MillerCoors, Commercial Connect, will present a case study of MillerCoors' data exchange model and how the brand taps into flow of data across a three-tier direct-store-delivery (DSD) distribution model that includes nine breweries, 700 distributors and 530,000 retail outlets in North America.

  • Who: Eric Minning, Senior Business Partner, MillerCoors
  • What: Case Study - MillerCoors Data Exchange Model (MCDEM)
  • Where: Gartner Application Architecture, Development and Integration (AADI) Summit 2011, Caesars Palace, Las Vegas, Nevada (Augustus III-IV)
  • When: Thursday, December 1, from 9:45 a.m. to 10:15 a.m.

In recognition of the data exchange program's success, Eric was recently recognized as a Top 20 winner in the 2012 "B2B Heroes in the Cloud" awards (

GXS, a Silver Sponsor of the Gartner AADI Summit, will be exhibiting its B2B Integration solutions for managed services, ERP integration, and supply chain applications in booth O. To learn more, please email

About the Gartner Application Architecture, Development and Integration Summit 2011
The Gartner Application Architecture, Development & Integration Summit drills down on the three critical building blocks of a successful applications strategy -- Cloud, SOA and the overhaul of existing Applications. This Summit is the one event that provides the most complete view of SOA, SODA, SOBA, SaaS, Web Services and new Web, Application Development, Application Integration and emerging trends available. For more information, please visit

About GXS:
GXS provides B2B integration services to global brands and operates the world's largest integration cloud, GXS Trading Grid. Our software and services help more than 400,000 companies, including 75 percent of the Fortune 500 and 23 of the top 25 supply chains, extend their partner networks, automate supply chain processes and manage electronic payments. GXS Managed Services, our outsourcing service, combines the GXS Trading Grid with process orchestration services and global teams to manage a company's multi-enterprise processes. Based in Gaithersburg, Maryland, GXS has direct operations in 20 countries, employing more than 2,300 professionals. To learn more, see, read our blog at, follow us on Twitter at and join us on LinkedIn at

All products and services mentioned are trademarks of their respective companies.

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Steve Keifer
VP Product Marketing

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