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Mill Goes Smooth with Skittles
Skittles, the brightly coloured confectionary, has launched its new candy; Smoothie Mix Skittles. This time, the candy combines all the different fruit flavors used in the original sweets to create these new flavors. This new line was launched with two 30-second spots that focus on mixing up two unbelievable items. These challenging VFX heavy spots were created by Mill New York who was involved heavily right from the pre-production process.
The first spot shows two sheep with human boys heads in a farmyard talking about the impossible blend of a mango and an orange in a smoothie sweet. To create this look, firstly a clean background plate of the farmyard was shot. Originally the idea had been to shoot both the sheep and the boys in the farmyard environment to help match all lighting to the background farmyard plates unfortunately on the day of the shoot the wind was blowing too strongly to allow for this so an additional shoot day had to be organised in a studio for the sheep/ boy section of the shoot.
This therefore also required the sheep having wind blown on them in the studio shoot so that they would match more closely with their blustery background plates. The sheep were shot eating pellets off the tree stump that features in the final spot the boys were then shot matching their head positions as closely as possible to their sheep counterparts. The boys were also dressed in woollen wigs and collars in the hope that this would help in combining the boy and sheep plates once in post. From here the shots were then turned over to Mill Flame artist Angus Kneale and his team to create the hybrid. The first job was to match all the takes where the boys and sheep were in similar positions and then using the warper in flame to blend the most accurate ones together so that the movements fitted seamlessly.
Product: Smoothie Mix Skittles
Title: Sheep Boys and Blender Hands
Agency: TBWA Chiat Day (NY)
Creatives: Scott Vitrone and Ian Reichenthal
Producer: Nathy Aviram
Production Company: Moxie Pictures
Director: Martin Granger
Producer: Robert Fernandez
Editing Company: Mackenzie Cutler
Editor: Jun Diaz
Post Production: The Mill
Producer: Verity Grantham
Lead Flame: Angus Kneale
Flame Assist: Westley Sarokin, Dave Parker
Support: Tara Demarco, Jeanette Williford, Anu Nagaraj
Airdate: 31st March 2005
Kit: Flame, Spirit
Related Keywords:Mill New York , Smoothie Mix Skittles