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Mighty:Pictures Pioneers Video-On-Demand's Move IntoThe Reality Genre With Provocative TV Series

M:P's Charlie Sadoff Provides A Full-Service Approach To The Development & Production of "Mama Gena's Pleasure Emergency" (September 19, 2006)

New York: Mag Rack, a premier On Demand television network, is a forerunner of this genre.  The first network to create original programming specifically for VOD TV, it has established itself as a major player in this evolving entertainment destination. The 24/7 network, a division of Rainbow-Media/NY, offers original programming designed to appeal to its diverse audiences eclectic mix of interests with shows that feature a broad range of expert on-air personalities who inspire viewers.

Recently, Mag Rack called upon Mighty:Pictures to help them bring todays ever-popular reality genre to VOD with ?Mama Genas Pleasure Emergency. The original realty TV series features Regena Thomashauer, a.k.a. Mama Gena, the founder of The School of Womanly Arts and Relationship Technologies, a sought-after speaker on the subject of pleasure and fun, and a regular guest on such TV shows as ?The Today Show and ?Late Night With Conan OBrien.

Mag Rack wanted a VOD series that capitalized on the popularity of reality TV. Mighty:Pictures ran with the idea, creating a compelling, fun format that allowed this personality to be spontaneous as she interacts with an unpredictable, diverse mix of people on a variety of captivating subjects. They structured an unscripted forum tailored to Mama Genas unique approach to providing relationship advice. Sadoff, (President & Creative Director) and Matyas (COO & Executive Producer) conceived the concept for the provocative new VOD reality series, and then provided a full-service approach to the development, structuring, preproduction, production, editorial, finishing, music and sound design for this groundbreaking VOD reality series.  

?As VOD sets no pre-determined program length, the medium is very liberating, but because there are no set boundaries its also precarious, notes Sadoff. ?While each show spotlights a particular aspect of pleasure, sexuality and self-empowerment, we had to meet the challenge of keeping it provocative for adults, while appropriate for children.

?Since we had that kind of latitude, our idea was to get Mama Gena out among ?real people who would show Regena at her spontaneous best, adds Matyas.  ?We developed a format that sets up a real-life problem at the beginning of each show with a cry for help from a individual seeking guidance. Mama Gena, drawing upon her vast expertise, enthusiastically takes on the challenge of enlightening this person by showing them a path that leads to the resolution of their issue and helps them reach closure --with both serious and not so serious problems.

Mighty:Pictures teamed with Mama Gena, as well as Mag Racks Cyndy Cecil, VP Programming and Michelle Adler, Senior Writer/Producer to develop 15 four to 15-minute episodes from the 50-plus hours of footage their director, Stephanie Daniels, and DP, Mark Smith, shot throughout the Northeast.

?Mama Genas expertise is teaching people how to approach and resolve real-life issues that are keeping them from blossoming, enjoying life and reaching their full potential, adds Matyas.  ?We had to figure out the best way to document this process, and create a series that was true to her personality and spirit.

Executive Producer Mary Matyas went the extra mile, enrolling herself in a class at Mama Genas School of Womanly Arts, in order to get some firsthand insights.  This education touched on a mix of subjects - such as the light-hearted art of flirting, how to make a positive impression on a date, and getting the spark back into a marriage -- all of which became topics for the  reality series premiere season.

The creative boutique also cast a wide net to find ?real people subjects for episodes revolving around a spa makeover, the thoughtful little things men can do to rock their wives world, how women can learn to ask for what they want (otherwise known as Man Training 101), date coaching, and making a newly single woman feel good about herself and ready for the dating pool.

One episode, entitled Voluptuous Eating," coaches women in the art of sensual eating, teaching them how even a mundane lunch can be a multi-sensory experience. Segments, such as a lightning round Q&A session with men and women randomly selected on the street, adds another element to series.

In order for Video-On-Demand to build a strong following of viewers, this emerging genre needs to acquire a substantial inventory of diverse programming: yet while clients standards are high, their budgets are tight. However, Mighty:Pictures experience in this market has given them the expertise to provide a full-service, cost-effective, efficient approach to each project enabling them to meet this challenge, while creating programming that consistently exceeds their clients expectations.   

The ability to coordinate and integrate all of the production, editorial, visual effects, music, sound and finishing elements of a multifaceted VOD series like ?Mama Gena, is critical. A strong background in TV business management has given Mighty:Pictures Executive Producer, Mary Matyas, the unique set of skills needed to efficiently guide each project from concept through completion.

For ?Mama Gena, Mighty: Pictures ability to find fee-free locations and keep the unpaid ?real people talent motivated were just a few of the skills that allowed them to stay with budget, while maximizing the production value of the show.

Mighty:Pictures director, Stephanie Daniels, spent a dozen days in production, with DP Mark Smith generating four to five hours of material for each show. Then came critical task of selecting the best scenes to illustrate each episodes story arc. Each show needed to be freestanding and non-sequential, so that the episodes could be broadcast in any order.

Charlie Sadoff headed up the extensive postproduction phase of the series, which took place over a three-month period.  Mighty:Pictures editors Aaron Ekroth and Andrew Romero cut the shows on Avid. M:Ps creative team also tapped Adobe After Effects for title treatments and graphics, which introduce the subjects, spotlight their ?pleasure emergency, and offer customized tips throughout each show.

?Mighty:Pictures is committed to building a reputation as a pioneering resource for high-end VOD programming. Were developing strong working relationships with our VOD clients, so that we can fully understand their specific needs and tailor our services to meet them. concludes Sadoff.  ?Collaborating closely with our clients allows us to streamline productions, which makes them more cost-effective. Were usually able to fine-tune an episode with just our clients feedback during the viewing of an initial cut, eliminating the need for a lot of time-consuming back and forth, remarks Sadoff.

?Mag Rack was totally in sync with our creative approach: any compromises we had to make dealt with standard issues, notes Matyas.  ?Its great working on a VOD series with a client like Mag Rack. The entire production went without a hitch and they were very pleased with the final product. We enjoyed a very effective and positive relationship with them during this project; it was a great example of teamwork.

" ?Pleasure Emergency is reality television for On-Demand audiences, said Daniel Ronayne, executive vice president and general manager of Mag Rack.  ?Mighty:Pictures was able to capture Regena's natural charisma to provide a practical show for both men and women with a personal touch.

Mighty:Pictures had previously collaborated with Mag Rack on the VOD series ?Auto Access, crafting host wraps and a show open featuring  Crash Test Dummies spoofing the film, ?Wedding Crashers.  The company also partnered with Mag Rack on holiday programming featuring The Rockettes, as well as on an integrated-marketing film.

Mighty:Pictures is a creative boutique, with an award-winning collaborative team of talent that has distinguished itself as a high-end resource for original programming, promos, documentary films and movie trailers. Their full-service approach allows them to take projects from concept, script, production and editing through music, sound design, audio post and finishing, creating deliverables in Standard or High Definition.  

M:P has garnered numerous Promax, BDA and Golden Trailer accolades and awards for their diverse mix of work. Their clients include independent production companies, studio film distributors and networks such as Miramax, Castle Hill, Paramount, MTV, Spike TV, HBO, ABC, CBS, ESPN, NBC, Fox Sports, Nickelodeon, and Cablevision, to name a few.

For additional information about Mighty:Pictures services, contact Mary Matyas or Charlie Sadoff at 212.206.6557 or visit

CREDITS:  Product: Mag Rack Video On Demand series; Title: ?Mama Gena's Pleasure Emergency; Release Date: August 15, 06;
Client: Mag Rack, a division of Rainbow Media/NY: VP Programming: Cyndy Cecil, Sr. Writer/Producer: Michelle Adler, SVP/GM: Daniel Ronayne; Production Company: Mighty:Pictures, Inc./NY: Director: Stephanie Daniels, DP: Mark Smith, Producers: Mary Matyas, Charlie Sadoff;  Editorial Company: Mighty:Pictures: Editors: Aaron Ekroth, Andrew Romero, Executive Producer: Mary Matyas; Sound Design: Mighty:Pictures: Aaron Ekroth, Andrew Romero.  Audio Post Co.:: Mixer: Brian Aumueller (Blue Room/NY); Stock Music Company: Extreme Music Library/Santa Monica.
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Related Keywords:Mighty:Pictures, Charlie Sadoff


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