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Mighty:Pictures Creates Interstitial & Teaser Campaign for Spike TV's"Rocky Balblowout"M:P Mixes Shoots Original Commentary Footage And Mixes It WithClips From 3 Decades of "Rocky" Films (December 20, 2006)
Mighty:Pictures, the New York-based creative boutique, recently produced a series of interstitial entertainments for ?The Rocky Balblowout, Spike TVs marathon broadcast of the first four Rocky movies. The promos combine iconic scenes from the films with location footage shot at Brooklyns legendary Gleasons Gym that features boxers sharing their unbridled enthusiasm for the ?Rocky franchise. These real people bring a charged authenticity to the spots as they tell viewers why they still find the characters, story and music from the ?Rocky film anthology to be a daily source of inspiration.
?Spike TVs Director of On-Air Operations, Iness Moskowitz, came to Mighty:Pictures and asked us to develop six 30-second spots and five 10-second teasers that include real fighters talking about the Rocky films, notes the creative boutiques President/Creative Director, Charlie Sadoff. ?Being given the task of integrating that element of reality into the usual clip promo format made the creative process a lot of fun for our team.
Executive Producer/COO Mary Matyas, who heads up the company along with Sadoff, put together a top-flight crew that included DP Mark Smith, 2nd Cameraman Andrew Romero and Soundman Ivo Hanak. Sadoff, an award-winning creative talent, also brought his skills as an accomplished director and producer to the project.
The crew then set off for Gleasons Gym, a familiar haunt for Sadoff, who notes, ?I know the owner, Bruce Silverglade, and Ive shot there in the past. Gleasons was the perfect fit for this job, especially since it gave us access to young and seasoned fighters from all over the world who come there to train. You can show up at Gleasons any day of the week and see some amazing talent. We sat down with some of the boxers and their trainers to find out what they actually think about the ?Rocky films, and their responses were pretty interesting.
Sadoff and his team went into this project thinking that, because the first ?Rocky film came out 30 years ago, ?A lot of todays fighters might see it as dated and unrealistic, he recalls. ?But it was quite the opposite. We found that most of the guys we interviewed had been inspired by the Rocky films since before they picked up gloves.
They all knew the compelling main theme song, ?Gonna Fly Now, an Academy Award nominated instrumental composed by Bill Conti for the first movie in 1976. ?A number of the fighters talked about how that piece of music really motivates and revs them up. We had some fun with one spot, ?Hum, and created a montage of boxers humming the theme with various degrees of success, adds Sadoff.
Quite a few of the boxers had ?Eye of the Tiger, the theme song for ?Rocky lll, on their
iPods. So Sadoff dedicated the spot ?Tiger to a montage of the fighters performing their renditions of the song and commenting on its impact on their lives and careers.
?We ended up interviewing a great mix of fighters, including former World Champion Light Welterweight ?Vicious Vivian Harris, adds Sadoff. ?He was so inspired by the scenes in ?Rocky lV that show Sly getting up early to run hills, that he incorporated it into his daily routine when he was training in Germany.
?Fighter John Douglas, really opened up about how the films inspired him to try to get to the Olympics. And a young boxer in training told us, in a thick Irish brogue, that he watched ?Rocky almost every day when he was growing up in Ireland, adds Matyas.
?We also spoke with boxer Ray Savant, who knew everything there was to know about Ivan Drago, the villain in ?Rocky lV, notes Matyas. But Savants knowledge and interests werent limited to boxing his literary references, comparing Drago to both Beowulf and Bartleby the Scribner, revealed an unexpected facet of this imposing heavyweight. ?He was such an interesting guy that we devoted an entire spot to him, Sadoff added.
The campaign didnt focus exclusively on men. Mighty:Pictures also featured Phoenix Carnevale, a female boxer in a number of spots. ?She was a major Rocky fan and a virtual encyclopedia on the movies, notes Sadoff.
DP Mark Smith shot the fighters and trainers at Gleasons with a DVC PRO camera package using a 35mm lens adaptor, ?so it had more of a film look, notes Sadoff. Editor Steven Cheifitz spent six days cutting the spots and teasers in the companys Avid suite.
?Our approach to promoting ?Rocky Balblowout was untraditional, but effective, notes Sadoff. ?It shows that the films still hold up for todays fighters both young and old - and they still remain inspired by Rockys story - thirty years after the release of the first film.?
Spike TVs Iness Moskowitz noted, ?Mighty:Pictures connections at Gleasons Gym was a great asset to this project. Charlie Sadoffs interviews with actual boxers brought authenticity to the campaign and really connected the timeless legacy of the ?Rocky films - and Spike TVs movie marathon homage - to the viewer. ?Mighty:Pictures also did a fantastic job of pulling this project together and turning it around in no time at all.
Mighty:Pictures offers an award-winning, collaborative team of talent that specializes in taking high-end movie trailers, documentaries, network programming, promos and spots from concept, script, production and editing - through music, sound design, audio post and finishing, creating deliverables in standard or high definition. Their other clients include independent production companies, studio film distributors and networks such as Miramax, Castle Hill, Paramount, MTV, HBO, ABC, CBS, ESPN, NBC, Fox Sports, Nickelodeon, and Cablevision, to name a few.
For additional information about Mighty:Pictures services, contact Mary Matyas or Charlie Sadoff at 212.206.6557 or go to www.mightypics.tv.