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MetroPCS Chooses Apkudo to Prepare Android Smart Phones for Launch

U.S. Mobile Provider Looks to Apkudo Device Analytics to Find Device and Applications Performance Challenges, and Improve User Experience for Mobile Subscribers (February 07, 2012)

BALTIMORE, MD -- (Marketwire) -- 02/07/12 -- Apkudo, Inc., an Android innovation start-up, today announced that Dallas-based mobile operator MetroPCS Communications, Inc. is utilizing Apkudo Device Analytics software for testing new Android smart phones as part of prepping those devices for launch to mobile subscribers.

Apkudo Device Analytics, a new software and services offering, characterizes Android device behavior to help mobile network operators and device manufacturers (OEMs) understand and optimize the user experience. Performance of system software and popular apps can make or break a new device in the intensely competitive mobile marketplace. Apkudo Device Analytics helps find device and application bottlenecks before release via a series of acceptance and usage tests that analyze key aspects of device hardware and how software uses them. MetroPCS has selected Apkudo Device Analytics for early implementation in its OEM device qualification cycle -- to identify compatibility and performance issues on every new device released and ensure the best user experience for its customers. The comprehensive test and reporting capabilities in Apkudo Device Analytics provide detailed guidance to OEMs, and will become a key part of MetroPCS Android device approval process.

Apkudo Device Analytics complements Apkudo App Analytics, launched in November 2011. Apkudo App Analytics lets developers see their applications run on the industry's most comprehensive portfolio of Android devices, providing detailed test reports and video playback. Apkudo Device Analytics uses the top 200 apps in the Android Market and a range of other test harnesses to help OEMs and operators assure that new smart phones and tablets offer mobile subscribers a best-in-class user experience.

"Mobile operators face myriad challenges in bringing a successful device to market. The interplay of hardware, software and service delivery can delight users or lead to expensive support calls, or worse, device returns," said Josh Matthews, CEO, Apkudo. "We help MetroPCS and other operators address the complexities of launching Android devices by qualifying and quantifying the user experience early in the acceptance cycle, ensuring success later on when new phones and tablets are in the hands of consumers."

About Apkudo Device Analytics
Apkudo Device Analytics helps mobile device manufacturers and network operators assess the Android application experience -- how well devices perform under common usage scenarios. Apkudo Device Analytics delivers comprehensive, detailed test information, highlighting sources of consumer delight and exposing likely causes of subscriber dissatisfaction, characterizing the Android user experience and providing recommendations to enhance it.

About Apkudo, Inc.
Apkudo is an Android innovation company that optimizes user experience and performance across the industry's most comprehensive portfolio of Android devices and applications. Apkudo's mission is to help the Android ecosystem overcome the major challenge inherent in the open nature of the Android platform: fragmentation.

Apkudo has offices in Sydney, Baltimore, Chicago, San Diego, and London. The Apkudo team includes deep research expertise with the Android operating system including optimization, usability and performance testing, and is focused on helping the ecosystem deliver the best possible user experience to Android device owners. Learn more at and email for additional information.

The MetroPCS mobile portfolio includes Android devices from HTC, Huawei, LG, Samsung and ZTE, as well as other device types from other OEMs.

Apkudo Device Analytics

Apkudo, Apkudo Device Analytics, and Apkudo App Analytics are trademarks of Apkudo, Inc.
All other trademarks and brands are the property of their respective owners.

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Trish Colby
LP Analytics
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Related Keywords: Android, mobile, OEMs, operator, carrier, software testing, user experience, MetroPCS, USA, Marketwire, Inc., , Email, Other,

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